Draper, Inc., announced a rebranding of the company’s AV Mounts & Structures line to reflect an increased emphasis and the growth of the company’s position in the market. Per the company, the Foundation AV Structures & Mounts line includes standard and custom structures for LED as well as LCD mounting products.
“When we first entered this market a few years ago, it presented a great opportunity for growth and innovation, and we weren’t wrong,” says Grant Wylie, product manager, Foundation Structures & Mounts. “The market has grown, and along with it our own position and reputation — to the point where we felt the need to create the Foundation sub-brand of Draper to help us dedicate even more resources and attention.”
By bringing all existing mounting and structure products and programs under the Foundation name, Draper says it also hopes to make it easier for integrators and to find the solutions they need and in turn better communicate with their customers.
“This isn’t just about a name change — it’s a representation of our philosophy of innovation and American manufacturing,” adds Wylie. “With Foundation AV Structures & Mounts we are also increasing product research and development to meet the needs of growing and evolving display technologies. In the coming weeks we will introduce several new products and tools to the Foundation line. Watch this space!”
