NoviSign Digital Signage announced the acquisition of a US-based digital signage CMS provider’s entire customer base today. This strategic move expands the company’s footprint in North America and transitions hundreds of organizations from a legacy CMS environment to NoviSign’s cloud-based platform.
Seamless Migration for Existing Customers
The acquisition focuses on preserving continuity for the newly acquired user base. Customers will undergo a structured migration process that moves all existing content and digital assets to the NoviSign platform.
A key component of this transition is hardware retention. NoviSign maintains full compatibility with the customers’ current media players and hardware infrastructure. This allows organizations to modernize their digital signage operations without facing the cost, delay or disruption typically associated with replacing installed hardware.
The newly added customers represent a broad cross-section of industries. Affected sectors include:
- Retail
- Quick Service Restaurants (QSR)
- Education
- Healthcare
- Hospitality
- Corporate enterprise
Market Consolidation and Organic Growth
The acquisition marks a significant step in NoviSign’s ongoing growth strategy. NoviSign CEO and Founder Gil Matzliah noted that the company has spent the past 14 years building a profitable business driven entirely by organic growth until this point.
“This acquisition reflects the strength of the business we have built over the past 14 years,” Matzliah said. “It also reflects a broader shift in the digital signage CMS market. This is more than a customer acquisition. It is further proof that the market is consolidating around trusted, scalable platforms that can support customers for the long term.”
Matzliah added that NoviSign sees continued opportunities to help legacy CMS providers find a new home for their customers. Matzliah also emphasized that this acquisition is not just about adding more customers to their portfolio. It also reflects a larger trend in the market towards consolidation around trusted and proven platforms.
NoviSign Platform Capabilities
NoviSign provides a cloud-based digital signage CMS that allows users to create, manage and deliver dynamic content across screens at scale. The software supports diverse deployment models and features AI-driven content creation, real-time data integrations, remote management and enterprise-grade security.
The platform integrates with a wide variety of deployment environments. Supported operating systems and hardware include Android, Samsung Tizen, LG WebOS, ChromeOS, Windows, Linux, BrightSign and Amazon Signage Stick.
