PPDS, the exclusive global provider of Philips professional displays, announced a new partnership with AV and UC distributor Avientek. Per a statement, the partnership is the latest phase of PPDS’ growth and expansion strategy in the Middle East.
Avientek, founded in Dubai in 2016, now operates in more than 20 countries, including India, the statement reveals. The company will thus introduce, promote and distribute PPDS’ entire suite of solutions as the display brand of choice in the Middle East.
The two companies spotlight their alignment in efforts to bring world-leading solutions to key market verticals. These include hospitality, corporate, retail, media, transportation, control rooms, government, broadcasting, education, industrial and healthcare. Additionally, available solutions from PPDS will include digital signage, ePaper, interactive displays, direct view LED, and business and hospitality TVs. It will also comprise the recently launched cloud-based device management platform, PPDS Wave.
As the preferred display brand of choice for Avientek, PPDS says it will brings seamless compatibility with many of the distributor’s third-party partners. This list consists of Crestron, Logitech and Wolfvision, according to a statement.
The two companies will thus work closely together to ensure partners and customers receive the highest level of service. Here, PPDS’ highly trained global team, including its key account directors, will provide expert knowledge, support and technical training. With this, they will ensure maximization of opportunities in the market and completion of projects with quality and confidence.
VM Manu, director at Avientek, comments, “Avientek is a distributor of AV and UC products and has operated in the market for the past seven years. Working with PPDS, Philips professional displays are the right fit for our product lineup. It also meets the display demands of the AV sector.”
Manu adds, “We chose PPDS and Philips professional displays for their innovation, reliability, seamless integration, picture quality, durability, long-term performance, customer satisfaction and competitive advantage. We are delighted and excited by the opportunities ahead as a result of this partnership with PPDS. My team and our partners are [ecstatic] to have them on board.”
Wim De Geest, executive director MEA, PPDS, also shares his perspective on the partnership. He notes, “Avientek is a growing and internationally recognized market leader for delivering quality and innovative display solutions to the channel. As we continue to expand and strengthen on a global scale; it’s important we form partnerships with strategically aligned organizations to bring outstanding, long-term value to customers and doing business in the right way.”
He concludes, “Together with Avientek, we look forward to a long and successful working relationship; bringing the power of Philips professional displays to an even wider audience.”
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