PPDS, the exclusive global provider of Philips digital signage, LED displays and professional TV solutions, announced it is the official Red Bull Racing (RBR) Team Supplier of its trackside displays.
PPDS will provide a portfolio of 60 x Philips professional displays and monitors throughout the 23-race season, including race events in Miami, Austin and Montreal. It will thus support all its visual trackside VIP hospitality needs and requirements inside the Red Bull Racing Paddock Club.
The Red Bull Racing Paddock Club is housed above the team garages and pit lane, typically overlooking the start/finish straight. It will include PPDS’ Chromecast built-in Philips 
MediaSuite (x4) and Philips B-line (x2) professional TVs – providing live 4K UHD coverage of the race, access to exclusive behind the scenes content, coverage links to the RBR pit lane, and audio feeds from the drivers and crew. Guests are also able to virtually experience racing around the track for themselves, in RBR racing simulators equipped with powerful gaming monitors from sister company, AOC.
The RBR Paddock Club will also feature a 10 sq m, 1.5mm pixel pitch, Philips L-Line 9000 UHD direct view LED display. Measuring 4.85m wide, and 2.05m high, the 48 cabinet, 8 x 6 LED wall eliminates pressures and challenges surrounding lengthy installation and deinstallation times for the RBR team, with the entire solution built into two bespoke, highly durable flight cases.
Formula for Success
Designed by PPDS and manufactured by Dutch firm, AMPCO Flashlight B.V, the unique mounting mechanism allows two folded, half screens to seamlessly join together, giving the appearance of a single surface, while the cases allow safe and secure transportation.
Martijn van der Woude, director of International Business Development at PPDS, says, “When it comes to F1, every second counts, both on and off the track. A giant LED wall that needs to be installed 23 times a season in a busy, time and space restricted environment may have seemed like a non-starter for some. However, at PPDS, this is just the type of challenge our teams enjoy rising to – a challenge that, working together with our partners, we were able to overcome, ensuring RBR guests are engaged with the most immersive, high quality and visual race day experience available anywhere in the F1 Paddock Club.”
Ron Cottaar, marketing director at PPDS says, “We have worked to fully understand RBR’s deepest needs from their display portfolio – identifying and, for the LED wall, building from scratch, solutions that not only match their visions and ambitions, but surpass them. We can’t wait for the new season to get started.”
