Key things to know:
- Midwich announced an expanded partnership with Microsoft into North America
- Microsoft named Midwich a Managed Partner.
- The distributor reports years of double-digit growth in its global Microsoft Teams Rooms business.
- The expansion centers on channel enablement, sales campaigns and reseller support for AI-connected workplace solutions.
What Did Midwich Announce?
Midwich announced an expanded strategic partnership with Microsoft that extends its collaboration into North America. The move builds on momentum around Microsoft Teams Rooms and broader AI-powered workplace solutions.
Why Does the North America Expansion Matter?
The expansion positions Midwich to scale its Microsoft-focused offering in one of the world’s largest collaboration markets. The company already operates a global Teams Rooms business with several years of double-digit growth. Adding North America gives resellers in the region more support as demand grows for AI-connected workplace technology.
What Is a Microsoft Managed Partner?
A Microsoft Managed Partner receives direct support and closer collaboration from Microsoft to bring products to market at scale. Microsoft granted Midwich this status as part of the expanded agreement.
“Midwich brings a unique combination of channel expertise, technical capability and ecosystem reach that aligns strongly with Microsoft’s vision for the AI-powered workplace,” says Chris Luce, principal lead program manager for the Microsoft AI Powered Workplace. “We’re excited to welcome them as a Managed Partner and to deepen our collaboration to help partners and customers accelerate adoption of Microsoft Teams Rooms and modern workplace solutions at scale.”
What Will the Partnership Deliver to Resellers?
The partnership delivers stronger partner enablement, focused go-to-market sales campaigns and expanded support for resellers. Midwich plans to help resellers capture demand for AI-connected workplace transformation through proven meeting room experiences and scalable deployment models built around Microsoft solutions.
“This partnership gives Midwich a stronger platform to help resellers accelerate growth in Microsoft Teams Rooms and the AI-powered workplace,” says Monique Rezaei, chief revenue officer for Midwich North America. “With greater enablement, focused campaigns and access to best-in-class solutions, we are making it easier for partners to turn market demand into real business opportunity.”
How Does This Fit Midwich’s Broader Strategy?
The expansion supports Midwich’s strategy to lead the AI-connected workplace globally. The company combines vendor innovation, technical expertise and channel execution through its specialist distribution model. That approach helps resellers move toward AI-enabled collaboration spaces with more speed and commercial support.
“This expansion reflects Midwich Group’s broader strategy to lead the AI-connected workplace globally,” says Morten Boll, global UC and cloud director for Midwich Group. “Together with Microsoft, we are creating stronger opportunities for partners to bring AI-connected workplace and Teams Rooms solutions to market at scale.”
What Comes Next?
Midwich plans to scale its Microsoft offering across North America as organizations rethink the role of the workplace. The company and Microsoft share a goal of making AI practical and commercially relevant in everyday office and collaboration spaces. From intelligent meeting experiences to connected device management, the partnership aims to help resellers deliver measurable outcomes for customers.
