Key things to know:
- Sonance Professional expanded its U.S. regional sales organization from three to four Regional Sales Managers.
- Scott Smith moves into the Central Regional Sales Manager role after serving as Key Account Manager.
- Harry Bookstein joins to lead the Northeast region, bringing more than 14 years of professional AV sales experience.
- The changes include a realignment of regional responsibilities across the U.S.
- The expansion follows recent product launches, including the High Output loudspeaker family and PowerZone Connect PRO amplifiers.
What Did Sonance Professional Announce?
Sonance Professional announced an expanded U.S. regional sales organization, growing from three to four Regional Sales Managers to deliver more localized support faster response and stronger partner engagement for its professional audio dealer network. The company describes the move as part of its continued investment in the professional audio market, following the recent introduction of its High Output loudspeaker family and the launch of PowerZone Connect PRO amplifiers.
Who Are the New Sales Leaders?
The changes center on two personnel moves: the appointment of Scott Smith as Central Regional Sales Manager and the addition of Harry Bookstein to lead the Northeast region.
Smith transitions into the Central role after serving as Key Account Manager within the Sonance organization.
Bookstein joins Sonance Professional with more than 14 years of experience in professional AV sales and sales leadership, bringing extensive knowledge of channel development and customer relationships across the professional AV market.
Why Is Sonance Professional Expanding Its Sales Team Now?
Sonance Professional is expanding its sales team to support a growing dealer network and a widening product portfolio. The updated structure reflects the company’s investment in personnel and products as it pushes deeper into the professional audio channel.
“Sonance’s commitment to the Professional channel is evident in both the vast product and personnel investments being made worldwide,” says Michael Bridwell, head of professional sales, U.S. and Canada. “The recent new additions we’ve made to the US Pro team allow us to best support and serve our customers while expanding our reach. We are poised for growth, and I couldn’t be happier with the leaders we have on our team.”
What Does the Updated U.S. Sales Structure Look Like?
The updated USA Professional Sales structure now spans four regions, each led by a dedicated Regional Sales Manager with assigned rep firms and territories. The realignment of regional responsibilities is outlined below.
West Region
Tim Valley, Regional Sales Manager
Rep firms: Pro Tech Marketing, Geer Tech, Image Marketing West
Territory: AK, HI, WA, OR, ID, CA, NV, MT, WY, UT, CO, AZ, NM
Central Region
Scott Smith, Regional Sales Manager
Rep firms: BP Marketing, Highway Marketing
Territory: ND, SD, NE, KS, MN, IA, WI, IL, IN, MI, OH, KY, MO, OK, TX, LA, AR
Northeast Region
Harry Bookstein, Regional Sales Manager
Rep firms: Henderson Group, PE Schmitt, SKMac
Territory: ME, VT, NH, MA, CT, RI, NY, NJ, PA, MD, WV, VA, DE
South Region
Rick Wallace, Regional Sales Manager
Rep firms: The Progressive Group, Griffith Sales
Territory: NC, TN, MS, AL, GA, SC, FL
What Does This Mean for Dealers?
Dealers can expect more localized support and faster response as the fourth regional role narrows the territory each manager covers. The expanded structure gives Sonance Professional’s growing network of professional audio dealers closer access to regional leadership as the company rolls out new products across the professional audio market.
