Solotech is expected to acquire Nashville based Morris Light & Sound.
This strategic initiative “will strengthen Solotech’s live productions and systems integration divisions in the US, expand its already extensive inventory and add to its talented team of respected industry professionals,” according to the joint announcement.
“This synergy will maximize Morris Light & Sound customers’ access to a larger pool of expertise and state-of-the-art technology around the globe,” the announcement says.
Morris Light & Sound was formed nearly 30 years ago by Dale Morris to outfit tours for the country music supergroup Alabama.
Morris “changed the landscape of touring by creating a unique business model that not only represented and managed artists but also provided full production services all under one roof,” the joint announcement says.
“The audiences that Alabama drew were unprecedented in country music at that time,” said Morris. “We needed a sound system that would project their music over the sounds of the crowd, so I turned to an audio company in L.A. who configured sound systems for rock groups which was what we needed.
“I purchased the system out of necessity for Alabama and that’s how we got started in production,” he said.
Why Solotech Wanted Morris Light & Sound
The InteRise systems integration division, a more recent addition, also thrives under the Morris Light & Sound umbrella. This group was formed out of a recognition that so many houses of worship and corporate campuses were enhancing their audiovisual experiences
“The Morris Light & Sound and InteRise brands will be strong additions to the Solotech family, perfectly complementing our corporate goals and expanding our capabilities as well as our footprint in the United States,” said Solotech president and CEO Martin Tremblay in the joint announcement.
“With this acquisition, the increased reach of Solotech as a leader in audiovisual and entertainment technology will reinforce our positioning as an industry innovator,” he said.
Solotech has collaborated with artists including Taylor Swift, Lady Gaga, Paul McCartney and The Rolling Stones and venues including The Colosseum at Caesars Palace and Bridgestone Arena, to name a few.
“The Morris name has a strong reputation throughout the music industry, and we respect the brand and quality of services that Dale has built,” said Mickey Curbishley, president for live productions in the U.S. and U.K. for Solotech.
“Solotech will be proud to join our two companies with the common philosophy of delivering outstanding services and solutions to our clients,” he said.
“We are excited to have the Morris brands acquired by Solotech, a highly respected company in the industry,” said Morris Enterprises COO Zack Morris.
“Our company cultures and values such as collaboration and exceptional performance complement each other, and we’re confident our clients will continue to receive an elevated experience,” he said.