Sony Electronics Inc. has announced its latest addition to its direct-view LED (dvLED) display lineup: the Crystal LED S Series. Designed to cater to mid-market demands, these displays aim to deliver high visibility in bright environments combining features such as enhanced brightness, natural color accuracy and low reflection. The series includes two models, the ZRD-S12G and ZRD-S15G, offering brightness of 800 cd/m² and pixel pitches of 1.25 mm and 1.56 mm respectively.
Targeted for release in late spring 2026, the displays are intended for a variety of applications including corporate environments, educational institutions and commercial facilities. Sony positions the Crystal LED S Series as a scalable high-quality solution that balances performance with cost-efficiency to meet the evolving needs of its customers.
Rich Ventura, vice president, Professional Display Solutions, Sony Electronics, say, “The S Series furthers Sony’s longstanding commitment to offering advanced technology with high image quality, exceptional visibility, flexible integration capabilities, and long-term reliability – all of which provide our customers with inspiring visual experiences that offer value, while enabling creativity. With these new models, Sony is strategically expanding our display lineup to ensure we have the right choices to address common requests, support varying budgets, provide a range of options, and ensure consistency that bridges the gap between our BRAVIA professional displays and dvLED products.”
High-Impact Images, Even in Brightly Lit Spaces
Featuring 800 cd/m2 brightness, the Crystal LED S Series also offers the same Anti-Reflection Surface Technology in Sony’s BH Series of Crystal LED displays. Together, this enables rich image expression and accurate color reproduction, even in ambient light environments or spaces featuring large windows.
Crystal LED S Series Installation
The S Series’ thin design promotes ease and flexibility in installation. Boasting a slim cabinet with a thickness of approximately 45mm/1.8 inches, representing a 35% reduction in depth, the models streamline installations, and are able to meet Americans with Disabilities Act (ADA) compliance when combined with appropriate wall mount frames. Additionally, the S Series offers smooth, seamless integration with NovaStar’s flagship COEX series, MX30 and MX40 Pro controllers. By using the NovaStar controller, the distance between cabinets and the controller can be extended up to 100m which will contribute to installation flexibility.
Engineered for Long-term Use
The new options also contribute to a reduction in ownership costs, resulting from energy-efficient operation – including a cool surface temperature – and low power consumption. Pre-calibrated modules enable precise installation, and ease of service for simplified maintenance add durability and flexibility. Additionally, the Crystal LED S Series is equipped with surface protection that helps prevent accidental contact and promote longevity.
Flexible Setup
The Crystal LED S Series is a scalable and modular solution that features a bezel-free design to enable the construction of videowalls of various sizes and configurations.
The Crystal LED S Series is expected to be on display at Integrated Systems Europe (ISE) in Barcelona, Feb. 3-6, 2026, and InfoComm in Las Vegas, June 17-19, 2026.
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