What You Need to Know
- Almo Pro AV announced two internal promotions and one executive appointment
- Jane Tran is promoted to vice president of growth marketing, and Liz Wheeler is promoted to director of business development.
- James Salter joins as vice president of vendor marketing, bringing more than 20 years of Pro AV and technology experience.
- The moves back the distributor’s investment in people, technology and digital capabilities.
- The goal is to help manufacturers and integrators navigate a fast-changing technology market while opening new growth opportunities.
What Did Almo Pro AV Announce?
Almo Pro AV announced the expansion of its leadership team with two internal promotions and one executive appointment. The Philadelphia-based, value-added North American Pro AV distributor, said the moves support its broader investment in people, technology and digital capabilities. The aim is to help both manufacturers and integrators navigate an increasingly complex technology landscape while creating new opportunities for business growth.
Who Did Almo Pro AV Promote and Appoint?
Almo Pro AV promoted two internal leaders and appointed one executive. The changes include Jane Tran, promoted to vice president of growth marketing; Liz Wheeler, promoted to director of business development; and James Salter, appointed vice president of vendor marketing.
Why Is Almo Pro AV Expanding Its Leadership Team?
Almo Pro AV is expanding its leadership team as an extension of its investments in digital infrastructure, communication platforms and data-driven capabilities, according to EVP Dan Smith.
“Technology is changing incredibly fast, and our manufacturers and integrators need a partner who can help them keep up,” says Smith. “We’re strengthening our leadership team, while expanding our expertise and investing in strategic tools so we can connect our manufacturer partners with the right opportunities and give our integrators the information and support they need to succeed.”
Smith ties the people behind those investments to real results. “Technology alone doesn’t drive growth. It takes talented people who understand the market and know our partners who can turn those investments into meaningful programs and results,” says Smith. “Jane, Liz and James each bring valuable experience that will help us do just that and ultimately deliver even more value to the channel ecosystem.”
What Will Jane Tran Do as Vice President of Growth Marketing?
Jane Tran leads Almo Pro AV’s marketing strategy to attract new customers while strengthening existing relationships. Working closely with the company’s sales and marketing teams, she oversees demand generation initiatives and digital marketing efforts that help manufacturer partners and customers drive growth. Tran brings nearly 20 years of experience building brands and helping technology organizations grow across multiple industries.
What Is Liz Wheeler’s Role as Director of Business Development?
Liz Wheeler leads a team of business development managers and helps shape the strategic direction of the company’s business development organization. Working across multiple areas of the business, she collaborates with manufacturer partners, sales leadership and key stakeholders to strengthen relationships and expand opportunities throughout the channel. Recognized for her strategic insight and collaborative leadership, Wheeler has been a key contributor to Almo Pro AV’s success for more than a decade and will play an important role in the continued evolution of the company’s business development strategy, says the company.
What Experience Does James Salter Bring as Vice President of Vendor Marketing?
James Salter brings more than 20 years of experience in the Pro AV and technology industries to his new role. He leads the company’s vendor marketing group, working closely with manufacturer partners to strengthen strategic relationships. An accomplished marketing leader, the company says, Salter has led global teams and scalable programs that delivered measurable business results. Previously with Microsoft, AVer and Canon, he brings deep expertise in partner marketing across Pro AV, cloud, cybersecurity, IoT, enterprise software and other emerging technologies.
Tran, Wheeler and Salter will all be at the E4 Experience, coming to Dallas on Sept. 15 and Boston on Oct. 15.
