Shure Incorporated continued to expand its worldwide presence this week by opening a new Experience Centre and office in London.
The move “further establishes the company’s presence in the UK and wider EMEA region by providing a location for product demonstrations for corporate, government and education customers seeking audio solutions for their respective facilities,” according to the Shure announcement.
The Rose Shure Experience Centre is named for the company’s former chairman, Rose L. Shure. Her husband, Sidney N. Shure, founded the company bearing their name in 1925. Rose Shure remained closely involved with the Company for more than 60 years, until her death in 2016 at age 95.
Shure also has an Experience Center in Chicago.
Shure executives, including president and CEO Christine Schyvinck, participated in the VIP opening of the Rose Shure Experience Centre. Speaking to guests, Schyvinck fondly remembered her many years spent working with Rose Shure.
“I think Rose would be honored by being named after such an amazing complex, especially given the short amount of time it has taken to complete such an ambitious project,” she said.
Inside the Rose Shure Experience Centre
The Rose Shure Experience Centre contains three state-of-the-art meeting rooms, representing a range of typical workplace environments as well as a training space with voice-lift camera tracking functionalities.
It features a selection of products that reflect modern offices and educational facilities, offering clients the best possible environment to demonstrate and understand the performance and potential of various AV systems.
“As a global leader in manufacturing audio technology, we had a very clear vision as to how we wanted the space to function as an Experience Centre,” said Andrew Francis, senior applications engineer at Shure. “The completion of the project is a great success and will also allow us to move forward and continue to build on the systems in place as our technology advances.”
Specialist AV solutions provider proAV was tasked with integrating the systems on time and on budget, meeting the expectations of a personal environment for Shure sales and marketing staff, and an environment whereby customers — including consultants, AV vendors, and end users — could visit the facility and experience Shure products in a working environment.
“From the onset, we knew that the Rose Shure Experience Centre was going to be a fantastic project to work on,” said Damien Massarella from proAV. “Time was of the essence in completing the project. We had four months from appointment to opening day. We look forward to introducing our customers to the full Shure experience.”
Front and center are Shure’s audio products, including its Microflex Advance and P300 IntelliMix audio conferencing processor. Conference and discussion applications are met by Shure’s comprehensive Microflex Complete and Microflex Complete Wireless solutions.
Wireless presentation requirements are addressed by products such as the ULXD. Shure products are complemented by the availability of a range of hardware and software-based AV conferencing options, so clients can experience Shure audio capabilities enhancing their preferred vendors’ solutions.
“The Rose Shure Experience Centre has been the accumulation of many, many hours of work by Shure associates from all areas of the business,” said James Hill, UK director of integrated systems sales at Shure. “We look forward to welcoming all our existing and new customers to the Centre and understanding their AV needs and requirements in the best possible environment.”
Shure is now welcoming customers to the Rose Shure Experience Centre to understand and appreciate the collaborative solutions available to them within the conferencing, meeting and education sectors.