MediaComm, Panduit Join SDVoE Alliance

Alliance adding MediaComm as adopting member introduces SDVoE-compliant AV-over-IP transmitters and receivers to domestic Chinese market.

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SDVoE Alliance's Justin Kennington discusses the SDVoE platform during ISE 2017.

Guangzhou MediaComm Technology Co. Ltd. became the latest adopting member of the Software Defined Video over Ethernet (SDVOE) Alliance, which officially launched at Integrated Systems Europe 2017 in February.

MediaComm “will work toward the organization’s goals of standardizing the adoption of Ethernet to transport AV signals in professional AV environments, and creating an ecosystem around SDVoE technology that allows software to define AV applications,” according to an SDVoE announcement of MediaComm joining the group.

“MediaComm is designing AV-over-IP transmitters and receivers based on SDVoE technology to provide our customers with the pristine video experience and low latency required in command and control environments and other demanding AV applications,” said Alan Wang, general manager at MediaComm, in the announcement. “Our customers will also appreciate the interoperability with other pro AV products offered by adherence to the SDVoE Alliance performance specifications.”

“This partnership with MediaComm represents an exciting opening for SDVoE technology into the domestic Chinese market, a market that has been working with AV over IP for a long time, and will now benefit from the high level of performance available using SDVoE,” said Justin Kennington, president of the SDVoE Alliance, in the joint announcement. “Using 10 Gb Ethernet hardware to move video with flawless quality and zero latency is the beginning, then the SDVoE software platform enables the development of new applications tailored to diverse user needs.

Meanwhile, Panduit has joined the alliance as a contributing member. Panduit “will work toward the organization’s goals of standardizing the adoption of Ethernet to transport AV signals in professional AV environments, and creating an ecosystem around SDVoE technology that allows software to define AV applications,” according to the announcement.

“Panduit is excited to be the first cabling and connectivity manufacturer to join the SDVoE Alliance as a contributing member,” said Dennis Renaud, vice president of Panduit’s Enterprise business. “The Alliance and Panduit have similar goals of promoting the expansion and standardization of an AV-over-IP solution. This gives Panduit an opportunity to introduce our high-quality, industry-leading network products and solutions to the pro AV market.”

All AV distribution and processing applications that demand zero-latency, uncompromised video can benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing and control through advanced chipset technology, common control APIs and interoperability. SDVoE network architectures are based on off-the-shelf Ethernet switches thus offering substantial cost savings and greater system flexibility and scalability over traditional approaches such as point-to-point extension and circuit-based AV matrix switching.

Here’s a complete list of all SDVoE members, with the alliance continuing to expand:

SDVoE Founding Members:

  • AptoVision
  • aQuantia
  • Christie
  • Netgear
  • Sony
  • ZeeVee

SDVoE Contributors:

  • DVIGear
  • Grandbeing
  • IDK
  • Panduit

SDVoE Adopters:

  • Arista
  • Aurora
  • Cleerline
  • HDCVT
  • MediaComm
  • TechLogix
  • XILINX

The SDVoE Alliance will feature member products and demonstrations at InfoComm 2017 (booth 3729) in Orlando from June 14-16.