Oops, she’s doing it again—and we dare you to keep what happens in Vegas to yourself if you’re a big Britney Spears fan. The Britney Spears Las Vegas residency will feature some pretty impressive technology.
After a successful stint at Planet Hollywood a few years ago, Britney Spears will return to Sin City for a highly anticipated stint at the Park MGM Hotel in February. [related]
In keeping with the overall theme of the city, especially when a worldwide phenomenon is involved, the organizers decided to announce the return of Britney Spears to Las Vegas in a big way, bringing in the US firm PaintScaping to produce what was probably the largest projection mapping the U.S. has ever seen.
The giant announcement was projected from Oct. 18-25 across the façade of the Park MGM, a “canvas” more than 160 meters wide and 26 stories high.
In all, 28 Barco UDX 32K projectors – some 900,000 lumens – were used for the massive show.
In a video posted to YouTube, PaintScaping president and co-founder Philippe Bergeron explained that, “One of the greatest challenges was installing it, making sure that it was seamless and one image rather than a series of smaller images.”
This is a challenge all proAV professionals can relate to, and one Barco takes to heart with its mapping projectors.
The projectors for the Britney Spears Las Vegas residency were supplied by Nationwide Video.
At 143,000 square feet, the Britney Spears Vegas return announcement wasn’t quite as big as the largest ever, which was in Moscow in 2016, at the Circle of Light Festival, but it’s certainly getting close.
Spears, a multi-platinum Grammy Award-winning artist, will launch her new residency, Britney: Domination, at Park MGM in February.
She’ll also perform shows in March, May, July and September.
Spears’ Britney: Piece of Me residency initially launched in 2013 as a 50-date, two year run, but it was extended and she performed nearly 250 shows before it wrapped in December 2017.
The massively successful run grossed more than $137 million over four years, according to Billboard.
Las Vegas, Nevada, USA – June 5, 2014: Night time street view of the advertising billboards outside of the Planet Hollywood casino and hotel on the Las Vegas Strip in Nevada. (istock.com/tobiasjo)
