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Video Weekly News: Microsoft’s Wild Ride Through the Integration Channel … So Far

With the confirmation that Microsoft isn’t planning a dedicated booth at InfoComm 2016, we revisit its last couple of years courting the integration industry.

CI Staff

It’s always easy to take jabs at the big brand or big success story.

In politics, there’s the President. In sports, there’s the New England Patriots or the New York Yankees. In Hollywood, there’s Tom Cruise.

In the integration industry, there is Microsoft, which has taken its share of jabs since exhibiting at InfoComm 2014, subsequently announcing its Surface Hub collaboration solution before delaying shipment and tweaking pricing.

During Integrated Systems Europe 2016 last week, Microsoft’s Surface Hub was on display in partner booths and generated some positive reaction. Its plan to show the Surface Hub in partners’ booths instead of a dedicated Microsoft booth will continue at InfoComm 2016, confirms CI editor-at-large Craig MacCormack.

Check out MacCormack’s article for some insight into Microsoft’s industry outreach strategies and ISE 2016 reactions to the Surface Hub.


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