Christie Acquires Allure Global Solutions, Inc.

Published: November 16, 2015

Christie‘s acquisition of Atlanta-based Allure Global Solutions, Inc., brings more people under the Christie umbrella to address the unique digital signage needs of customers and gives Allure customers access to one of the largest companies of its kind.

Christie’s newest subsidiary will operate as “Allure, a Christie Company,” as part of the deal. Allure has built its reputation by providing digital signage, point-of-sale and consumer engagement products and services to theaters, restaurants, stadiums, arena, convention centers, theme parks and cultural attractions.

Allure and Christie shared customers in some markets, most notably movie theaters.

“In the course of working together over the past decade, respect for and appreciation of each other’s ‘customer-first’ attitude and practices has grown,” said Craig Sholder, EVP of business development and strategic planning for Christie, in the announcement of the deal.

“Given the opportunities to provide a more comprehensive, digital out-of-home solution to varied markets, the next step was self-evident. We are pleased to combine the consumer engagement, analytics, and integration solutions from Allure with Christie’s own array of products and services,” he said.

Sholder sees the offerings of the Christie Experiential Networks as the area where Allure can most benefit from the acquisition. Christie Experiential Networks range from interactive video walls to projection mapping and multi-sided immersive environments.

“The synergies and opportunities this union provides are broad and deep, for both our current clients and our two companies,” said Allure CEO Craig Chapin in the joint announcement. “Having access to Christie’s Network Operations Center (NOC) has the potential for improving our proactive services to our customers by an order of magnitude.”

Allure is likely to add more employees to deal with anticipated increased demand as a result of the acquisition.

Watch Christie’s Andy Clipsham talk about handling low-cost competitors:

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