Niles, Ill.-based Shure is improving its packaging to be even more environmentally friendly, as part of its sustainability initiatives. Packaging for Shure’s latest products will be recyclable and made from renewable materials.
By 2023, the company’s product packaging will be 75% recyclable and/or made of renewable materials. In addition, Shure says its also improving packaging sustainability by:
- Committing to source a greater portion of its paper and fiber-based packaging from suppliers that are certified by sustainable forestry organizations such as FSC, SFI and/or PEFC, with the intention to eliminate noncertified packaging by 2030.
- Optimizing packaging for efficient distribution and logistics (creating packaging that better fits onto pallets and shipping containers to maximize space, which reduces transportation fuel and emissions produced by excess shipments)
- Ensuring that existing product packaging is using greener methods. The company is working to replace plastic inserts with molded pulp wherever possible.
Shure says it will continue to take several steps to increase its focus on sustainability in packaging, balancing the need to protect sensitive, high-performance electronic equipment being shipped worldwide with being more environmentally responsible.
The company recently joined the Sustainable Packaging Coalition and conducted an audit to assess sustainability of more than 1,500 different packaging components.
Shure has also implemented software solutions to help improve packaging design and distribution efficiency. Environmental impact assessments have been added to other environmental requirements as part of Shure’s standard process.
Shure’s Continued Commitment to Greener Packaging
Prior to Shure’s current sustainable product packaging efforts, Shure was implementing greener packaging in the 1980s. It changed the packaging for mixers by eliminating the use of Styrofoam, switched from white (bleached) cardboard to a natural brown color and used a soy based ink for the printing on the cardboard box. All the packaging could be recycled, except for the plastic bag that covered the mixer inside the cardboard container.
The company says it will continue its commitment to improving the sustainability of its packaging as it works to exceed targets set by current regulations and prepare for those that will come in the future.
