What You Should Know:
- Georgia Tech Athletics adopted NoviSign’s cloud-based digital signage platform across seven athletic facilities.
- The facilities include Hank McCamish Pavilion, Russ Chandler Stadium, the Judy and Steve Zelnak Basketball Practice Facility, Shirley Clements Mewborn Field, O’Keefe Gymnasium and the Anderson Building.
- The platform manages both fan-facing and athlete-facing content from a single dashboard.
- Uses include concession menu boards, locker room displays, recruiting visuals, athlete recognition and game-day communications.
- Georgia Tech chose NoviSign for its ability to scale across facilities at a cost-effective price point.
Georgia Tech has adopted NoviSign’s cloud-based digital signage platform across the university’s athletic facilities. The rollout gives Georgia Tech Athletics a centralized solution for managing both fan-facing and athlete-facing communications.
What Did Georgia Tech Deploy?
Georgia Tech deployed the NoviSign cloud-based platform across seven athletic facilities to manage digital signage from a single dashboard. The facilities include Hank McCamish Pavilion, Russ Chandler Stadium, the Judy and Steve Zelnak Basketball Practice Facility, Shirley Clements Mewborn Field, O’Keefe Gymnasium and the Anderson Building.
The platform lets Georgia Tech Athletics manage digital concession menu boards, locker room displays, recruiting visuals, athlete recognition and game-day communications from one cloud-based dashboard. The athletics program is one of the nation’s leading NCAA Division I programs.
Why Did Georgia Tech Choose NoviSign?
Georgia Tech chose NoviSign because the athletics department wanted one platform that could support multiple sports facilities, handle a wide range of content types and offer a cost-effective licensing model as its network grew. The department also wanted a single system that could support both game-day operations and student-athlete engagement without adding operational complexity.
“NoviSign allows us to run game-day concession menus on the concourse one minute and switch to a player tribute reel in the locker room the next, all from one digital signage platform and at a cost-effective price point,” says Jermaine Williams, assistant athletic director, facilities, operations and events, Georgia Tech Athletics Association.
How Does the Platform Support Fans and Athletes?
The platform supports fans and athletes by running separate content streams tailored to each audience. Concourse displays provide concession menus, pricing updates, promotions and operational information on game day, while locker room screens highlight recruiting content, athlete recognition, motivational messaging, program achievements and team culture.
Using NoviSign’s cloud CMS, athletics staff can update content, schedule playlists and manage displays remotely. Flexible templates and drag-and-drop layouts let each facility present content tailored to its audience while keeping consistent branding across the athletics program.
What Does NoviSign Say About the Partnership?
NoviSign says the partnership shows how a single platform can serve a wide range of audiences and use cases. The company says the deployment is an example of flexible signage that supports both fan experience and behind-the-scenes team culture.
“We’re proud to support one of the country’s premier collegiate athletics programs,” says Gil Matzliah, CEO of NoviSign. “College athletics programs need digital signage that can support a wide range of audiences and use cases, from enhancing the fan experience to strengthening team culture behind the scenes. Georgia Tech Athletics demonstrates how a single platform can deliver that flexibility while remaining simple to manage and cost-effective to scale.”
What Comes Next for Georgia Tech?
Georgia Tech can expand the platform as its digital communications strategy grows. NoviSign supports additional facilities, displays and future use cases from a single management interface, giving the athletics department room to scale without adding complexity.
