We knew we couldn’t escape September without at least one more acquisition in the ever-changing pro AV space. This time, it was QSC announcing its acquisition of Attero Tech, effective Sept. 30.
QSC’s acquisition of Attero Tech “combines the rapidly growing portfolio of the Q-SYS audio, video and control (AV&C) ecosystem with Attero Tech’s highly innovative portfolio of networked AV endpoints and I/O peripherals,” according to the joint announcement.
It also “boost[s] QSC’s development capabilities with Attero Tech’s Fort Wayne-based engineering staff joining the multi-national QSC team,” the announcement says.
“This acquisition is a natural next step for our organizations given our long relationship, highly compatible portfolios and the exceptional shared values and company cooperation that have developed over the last several years,” QSC chief operating and technology officer Jatan Shah in the joint announcement.
“Attero Tech has grown to become the premier provider of innovative, cost-effective audio networking I/O endpoints and AV connectivity solutions,” said Attero Tech president Rus Sundholm in the announcement. “We are excited and confident for the future of our combined organization.”
Why QSC Wanted Attero Tech
Both QSC and Attero Tech were early adopters of network audio transport technology, including CobraNet, Dante and AES67, says Shah.
In addition, when QSC expanded the control capabilities of the Q-SYS ecosystem in 2017, it allowed Attero Tech to become the first manufacturer partner to independently develop Q-SYS Control integration plugins, and has since developed 20 plugins for their portfolio of I/O devices, he says.
“A primary guiding principal of our Q-SYS product development strategy has been a protocol agnostic, software-based approach utilizing the best hardware available, combined with innovation at the software and application layer,” said TJ Adams, VP of systems product strategy and development for QSC in the joint announcement.
“This approach allowed us to deliver a standards-based, powerful, flexible and scalable AV&C platform unlike anything on the market. Adding the Attero Tech peripherals to the greater Q-SYS ecosystem will expand existing options for integration end points today, and enlist this new engineering talent pool to accelerate the pace of future software innovation and native end points for the platform,” he said.
QSC president and CEO Joe Pham says the Attero Tech acquisition comes at “such an exciting time for QSC.”
“I am thrilled to welcome the Attero Tech team to the QSC family,” he said in the joint announcement.
“We look forward to executing an integration strategy that prioritizes the needs of our customers, incorporating Attero Tech into QSC sales, support, service, marketing and training for our channel, while always striving to ensure and maintain a positive experience for our customers.”