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Why So Many Manufacturers Showed Up to the NEC Showcase in NYC This Year

The 24th annual NEC Showcase in New York City was both a comprehensive mini trade show and a way for NEC to measure the success of its business partners.

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The annual NEC Showcase in New York City, appropriately timed during Digital Signage Week, allows integrators an up-close experience with the latest display technologies in the industry.

But for NEC, the mini-trade show also functions as a sounding board for partner companies to explain why the show matters to them.

“More and more, we see that our customers are coming to us with unique requirements based around the technologies that NEC is really on the forefront of,” says SurgeX regional sales manager Charlie Jones.

The commercial display company is noted for its relationship with customers, built by bolstering partnerships with other companies. When NEC and ThinkHub joined forces last year, education-focused solutions received boosts to security and collaboration efficiency.

“Through our partnership, ThinkHub’s powerful collaboration capabilities will be accessible to a much broader audience, while helping teams to consolidate the devices, applications, people, ideas, and content that are critical to achieving great work,” said Marco Ventura, Vice President of Sales and Marketing at T1V (maker of ThinkHub).

Ventura returned to NYC this year for the 24th NEC Showcase to vouch for T1V’s partnership with the company.

“We’re really grateful, and the partnership is one whereby both parties have got something out of it, so we’re really looking forward to working with NEC in the future,” he said.

“NEC is one of our preferred partners in this space because they were one of the leaders and first ones to come out and attack the market,” says Milestone AV strategic accounts manager Patrick May.

The day offered attendees more than just product demos: several educational talks on topics such as choosing the right display and managing video walls were also offered to attendees.

Solutions in vertical markets including QSR, retail, transportation, corporate, and education were all on display. Representatives said that the diversity is only expected to expand in future events.

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