AVM Impact – which provides a range of audio-visual, video conferencing and digital media technologies and services locally and globally – will rebrand from AVM Impact to AVMI from 1 October.
AVM acquired Impact Marcom in December 2012 and has since been trading as AVM Impact. The change to AVMI – which will include a new logo and the addition of a strapline, ‘sharing your vision’ – is said to reflect the natural evolution of these two well-known UK businesses into a single integrated company with more international appeal.
CEO Edward Cook commented: “I am a firm believer that either you change or you stagnate. We have grown from being a UK AV integrator into a large international player and our brand needs to reflect this. The new AVMI brand is intended to be simple and professional and it reinforces our desire to be the trusted adviser for audio visual, video conferencing and digital media technologies and services.”