LG’s Partner Program Aims to Help Integrators ‘Grow within LG’

LG PRO offers management resources, insights and rapid support in sales, technical, training and marketing.

CI Staff

It’s one thing to show integrators a slew of new OLED offerings, as LG Electronics USA did at InfoComm 2016. It’s another to build a partnership with those integrators, take them beyond just selling LG products and share a stake in growing their businesses.

Indeed, LG Business Solutions is focused on strengthening its ties to its dealer community with the launch of its LG Pro program. The B2B partner program offers management resources, insights and rapid support in sales, technical, training and marketing.

That’s what the press release says.

It goes beyond that, says Garry Wicka, LG Electronics USA’s B2B senior director of marketing for commercial displays. LG Pro “allows them [integrators] to grow within LG and be more successful.”

LG Pro offers three tiers or partnership – Elite, Premier and Associate – and offers customized services for integrators, resellers and AV professionals. More information can be found here.

From the press release:

“Designed to help each business meet revenue goals, the program shares business insights to help partners efficiently adopt effective strategies for almost any situation,” said Clark Brown, vice president, digital signage, LG Electronics USA.

This program’s portfolio includes incentive rewards, point programs, training, marketing development funds and much more. Each offers major benefits to partners across five key business areas: sales, marketing, technical and training.

“The new LG PRO partner program aims to provide an intelligently structured and effective resource for our partners as well as an incentive to further expand our strong network of partners,” Brown said.

“The LG PRO program will ensure each of our partners receives targeted and relevant business assistance that is tailored to their individual business needs. LG will continue to work in tandem with its partner companies to help them become more successful in their respective fields,” he said.

Wicka says the LG PRO is based largely on feedback from dealers. He discussed the program with CI editor Tom LeBlanc:

Watch Next: Inside LG’s InfoComm 2016 Booth