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Zoom Is The Most Popular Videoconferencing Platform, Study Shows

On a global scale, Zoom is the most popular videoconferencing platform, according to a new study on videoconferencing market share.

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The world has been bombarded with videoconferencing companies for over a year, and one question remains: which platform is the most popular?

Microsoft Teams, Google Meet, Webex, GoToMeeting, Lifesize, BlueJeans, and of course Zoom, have blitzed the market with new features, integrations and hardware to pandemic-proof and future-proof organizations everywhere.

However, one of those is a clear leader when it comes to global usage, according to new data from EmailToolTester, a review website for newsletter services.

This isn’t a trick question. If your hunch was Zoom, then you’d be right.

According to EmailToolTester’s study, Zoom is the most popular videoconferencing platform in the world, as it is the dominant platform in 44 major countries and is the most popular platform in North America and Europe. That includes the U.S., U.K., Brazil, Russia, Australia, Canada, Belgium, Germany, Ireland, Japan, New Zealand and Spain.

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In the U.S. and U.K., Zoom has a market share of over 55%, according to the website.

Coming in second is Microsoft Teams, which is the dominant platform in 41 countries, with major countries like Poland and the United Arab Emirates flocking to Microsoft’s flagship communications platform.

Google Meet came in third, and is the most popular videoconferencing platform in Denmark, Italy and Romania.

Several countries were left off the list, most notably China. Other countries in the Middle East and Africa were also omitted.

The demand for videoconferencing due to the pandemic skyrocketed, resulting in Zoom seeing a 22.3% increase in market share from 2020 to 2021. Google Meet also saw robust growth with a 20.2% increase.

Microsoft Teams, however, only saw a 4.8% increase, according to the website.

Other apps, like Slack, GoToMeeting and Skype actually lost market share – probably due to the gains that Zoom and Google Meet made.

Skype especially fared poorly when comparing 2020 to 2021. The platform was once extremely popular, but saw a market share decline of 25.8%. Skype was actually in first place in February 2020, but Zoom quickly became the market leader, according to the website.