How Sound Masking Works & Selling Better Systems: Episode 112 of AV+

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It really seems like there’s quite a few misconceptions when it comes to sound masking. We’ve heard from some of you that your customers – and even fellow integrators – see these solutions as overly complex.

So I recently spoke with Dave Smith at Lencore to get to the bottom of what really comprises a good sound masking system and how integrators can design better ones.

On Episode 112 of AV+…

  • Adam chats with Dave Smith at Lencore about what sound masking systems actually do and how to sell & install better systems

Stories Mentioned in this Episode

The Commercial Integrator Podcast

The phrase ‘pro AV’ doesn’t do justice to all of the integration crowd, so we at Commercial Integrator wanted to create a podcast that speaks to all of those areas (and more!) under the umbrella of commercial tech integration.

The host, web editor Adam Forziati, has a background in radio and is looking forward to providing listeners with an entertaining, informative audio forum for all topics affecting the industry.

Podcast Release Schedule

We plan to release a shorter, single-topic episode once every week or two on Fridays (just like this episode). But at the end of each month, we’ll also drop a longer, in-depth episode of the AV podcast with features like Editor’s Desk, CI Monthly News Spotlight, CI’s Project of the Month, and more.

We hope you’ll share your thoughts on Twitter using the hashtag #AVPlusPod !

Prefer mobile? Find us on iTunes!

pro AV podcast, AV+, AV news, commercial tech, pro AV, av podcast, AV plus podcast
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AV+ Podcast: CTI on Its Acquisition of Vistacom

CTI acquiring Vistacom — news that broke Feb. 13 — is arguably the biggest pro AV merger and acquisition news in months. That's why Commercial Integrator brought together John Laughlin, CEO and president of CTI, as well as Angela Nolan, formerly the CEO of Vistacom, to give AV+ the inside scoop. Here, they touch on how the deal came together and, more importantly, why each company chose the other. In this candid discussion, Laughlin and Nolan go into detail on the timeline for the acquisition, why this was the right time for Vistacom to become part of a larger organization, how the move affects existing Vistacom team members, what it means for the future of the command-and-control segment, and how existing Vistacom customers will benefit from leveraging CTI's infrastructure.

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