New York City-based SNA Displays manufactured a 43-foot-long, curved LED screen for the rooftop of a small historic building at 140 Peachtree Street NW in downtown Atlanta. Procured by Orange Barrel Media, the digital-out-of-home (DOOH) display overlooks Margaret Mitchell Square at the intersection of Peachtree and Forsyth Streets.
The new LED display measures 13’4″ high by 43′ wide and sports a 50-foot convex radius so pedestrian and automobile traffic throughout the intersection can view its content. Directly across the intersection from the digital is the entrance to the Peachtree Center station for Atlanta’s rapid transit authority (MARTA).
Built from SNA Displays’ EMPIRE Exterior line of products, the screen has an 8mm pixel pitch and more than 830,000 pixels (510×1,640). The rooftop digital display sits just above a waterfall feature interspersed with columns.
“While large, flat LED screens can be very effective, the curved design is perfect for this intersection,” says Tony Kaiser, project manager for SNA Displays. “Orange Barrel Media is at the cutting edge of urban out-of-home media, and we’ve partnered with them on numerous projects, often customizing video screens in increasingly imaginative ways.”
Decatur, Ga.-based Henry Inc. performed installation services for the display.
The three-story building at 140 Peachtree is a historic landmark. Built in 1911, the small building has been home to the Hillyer Trust Company, Citizen and Southern Bank, and, most recently, Breen Smith Advertising.
To view photos of the project, click “view slideshow.”
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