52 BEST Products of 2016

BrightSign—BrightSign BrightBeacon – Integrated Beacon Technology
Category: Digital Signage Software

With BrightBeacon, digital signage becomes a two-screen experience, enabling businesses to connect digital signage to their customers’ mobile devices. BrightBeacon determines a device’s physical location to deliver highly targeted promotions, messages and information, and even engage customers after the fact. The Bluetooth low-energy (BTLE) beacon itself is integrated in the BrightSign 4K1142 player – no need for an external device. The beacon scans for other BTLE-enabled mobile devices and sends highly targeted content based on the device’s location. Additionally, the beacon can also receive content, opening the door for two-way engagement that, until now, hasn’t been available as an integrated solution.