What You Need to Know
- EVS and Matrox Video announced a collaboration to accelerate the shift to software-defined live production.
- The effort aligns with the European Broadcasting Union’s Dynamic Media Facility (DMF) initiative.
- Matrox ORIGIN supplies software-defined media transport and processing and supports the EBU’s Media eXchange Layer (MXL) and IPMX.
- EVS contributes orchestration through Production Resource Manager, Tactiq and Cerebrum.
- The two companies already integrate EVS Cerebrum with Matrox Avio 2 IP KVM extenders and ConvertIP converters.
What Is the EVS and Matrox Video Collaboration?
The EVS and Matrox Video collaboration combines the two companies’ technologies to accelerate the industry’s move to software-defined live production. EVS is the Liège, Belgium-based, company focused on live video technology and production infrastructure. Matrox Video, is, of course, the Montreal-based, company focused on software-defined media technology and IP-based video infrastructure. The collaboration pairs EVS’s orchestration and workflow management with Matrox ORIGIN’s software-defined media transport and processing.
Why Does This Matter for AV Integrators?
This matters for integrators because it points toward more flexible, resource-driven production environments that don’t rely on fixed infrastructure. As facilities move beyond fixed models, they need the ability to deploy, manage and scale production resources as operational demands change. The two companies say their complementary technologies aim to simplify that transition and support more adaptable, efficient workflows.
What Is the Dynamic Media Facility Initiative?
The Dynamic Media Facility initiative is a European Broadcasting Union effort to provision and assign production resources based on operational needs rather than tying them permanently to individual workflows or dedicated hardware. The collaboration aligns with those resource-driven principles. Under this model, media processing resources can be deployed and allocated dynamically across a facility.
What Does Matrox ORIGIN Bring to the Partnership?
Matrox ORIGIN brings a software-defined media processing foundation designed to run broadcast workloads on standard compute infrastructure. It supports open, interoperable approaches, including the EBU’s Media eXchange Layer (MXL) and IPMX. Because EVS builds on Matrox ORIGIN as an OEM, it can concentrate its engineering investment on the orchestration, automation and operational layers where it delivers differentiated value.
What Does EVS Contribute to the Collaboration?
EVS contributes the orchestration and operational layer that helps facilities align infrastructure resources with changing production requirements. Through Production Resource Manager, a component of the EVS Flexible Control Room solution, processing resources can be deployed, configured and reconfigured based on the needs of each production. This approach is designed to maximize infrastructure utilization, increase operational agility and reduce total cost of ownership.
Tactiq adds a workflow-driven user experience that abstracts the complexity of the underlying technology stack, letting operators focus on producing content instead of managing infrastructure. Cerebrum delivers similar simplification for engineering and operations teams, providing a unified control layer across SDI, IP, on-premises and cloud environments.
What Are EVS and Matrox Video Saying?
EVS and Matrox Video say the collaboration brings together complementary strengths to advance the DMF vision. “Broadcasters are increasingly looking for ways to make their production infrastructure more flexible and responsive to changing operational requirements,” says Dieter Backx, VP of Control & Orchestration at EVS. “Our relationship with Matrox Video brings together complementary expertise in orchestration and software-defined media transport and processing, helping us advance the DMF vision and explore new possibilities for more agile production environments.”
“At Matrox Video, we believe broadcasters should have the freedom to build best-of-breed media systems without being locked into proprietary technology choices,” says Alberto Cieri, senior VP of sales and marketing at Matrox Video. “Matrox ORIGIN’s software-defined media framework enables broadcasters to realize the DMF vision today, and together with EVS we’re making it easier to deploy the flexible, resource-driven production environments the industry has been working toward.”
How Do EVS and Matrox Video Already Work Together?
EVS and Matrox Video already work together through the EVS Cerebrum broadcast control and orchestration platform. Cerebrum integrates with Matrox Video’s Avio 2 IP KVM extenders and ConvertIP baseband-to-IP converters and encoders/decoders, enabling centralized control and routing across IP-based production environments. The companies say they’ll continue collaborating on technologies that advance the shift toward more dynamic, scalable and software-defined production infrastructure.
