As an industry, what do we mean when we say something is future-proof? Since the future is always uncertain nothing can ever truly be declared future-proof.
The AV industry is continually launching “future-proof” products and heralding “future-proof” system design practices.
To be clear, Commercial Integrator falls into that category.
We’re proud to present our webcast, How to Future-Proof Digital Signage: It’s More Than You Think.
The audience will hear renowned digital signage expert Alan Brawn of Brawn Consulting and Digital Signage Federation discuss best practices for creating long-lasting digital signage solutions. The subject matter springs from one of Brawn’s educational whitepapers on the topic of future-proofing.
CI Webcast: Register for How to Future-Proof Digital Signage: It’s More Than You Think with Alan Brawn
He told me that he wants to hire the genius who invented this future-proof technology, adding that he’d love to sell his customers ever-lasting technology “with no impact from future innovation or change.”
Kaufmann was inspired enough to blog about the topic for HumanCircuit.com. He discusses the impact on the AV industry when vendors, consultants, bloggers and resellers claim to “see into the future.”
Believe me, after reading Kaufmann’s piece, I’m committed to working my way back into his “tree of trust.”