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HIRED & PROMOTED: Core Brands has announced the promotion of industry veteran Eric Herdman to product manager for the ELAN brand, reporting directly to Mike Jordan, Core Brands’ vice president, product management.

According to Core Brands, Eric has been a vital part of the ELAN team since 2007, and has played a key role in developing the award-winning training programs that have empowered ELAN dealers and installers to make the benefits of the ELAN control system available to customers around the world. As product manager, ELAN, Herdman is responsible for the development and implementation of ELAN’s long-term hardware product strategy and execution.