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HIRED & PROMOTED: AVAD LLC has promoted Seth Evenson (left) to director of customer experience management and Rich Turner (right) to director of sales for North America.

Evenson is an 11-year veteran at AVAD, most recently serving as district manager for the Western US & Canada where he led sales efforts and market activities. As director of customer experience management (CEM) Seth will lead all aspects of customer relationships by working with AVAD’s existing marketing, sales, operations and information system teams to create an enhanced customer experience, according to the news release.

Rich Turner (right) brings nearly five years of experience at AVAD, most recently as district manager for the Eastern US & Canada. Turner will serve as the new director of sales for North America, leading all branch sales initiatives in the United States and Canada. Turner replaces Jon Zabel, who was recently promoted to vice president of sales and vendor management. Rich will lead all existing sales teams and branches throughout North America.