Midwich, the global AV solutions provider, announced the promotion of Christopher Neto to head of emerging markets in its U.S. organization. Midwich says this strategic move reinforces the company’s ongoing commitment to staying at the forefront of industry trends while solidifying its position as a trusted partner for integrators, resellers and end users.
With over 27 years of experience in the AV industry, Neto is a well-respected figure known for his technical expertise, industry insight and ability to foster strong community engagement. Widely recognized for his innovative use of social media and content-driven approach, he has played a pivotal role in shaping discussions and driving thought leadership in the AV space.
“As an industry, we are experiencing rapid change, and it’s essential that Midwich remains at the center of those conversations,” said Bill Reimer, VP of Sales, Midwich. “Chris’s deep understanding of industry dynamics, coupled with his passion for innovation and community-building, makes him the ideal person to lead our emerging markets strategy. His appointment positions Midwich to not only anticipate trends but to actively shape the future of the AV industry.”
Midwich Appoints Christopher Neto to Drive U.S. Growth & Strengthen Industry Partnerships
This announcement is part of Midwich’s broader strategy to expand its market leadership and provide enhanced value to its partners. Recently, Midwich has taken significant steps in this direction, including:
- Unifying Starin, The Farm AV, and Toolfarm under the Midwich brand in the U.S., creating a seamless experience for customers.
- Expanding into the broadcast market, strengthening its presence in this high-growth sector.
- Launching Plus Professional Services, a comprehensive suite of services to support channel partners with design, deployment and long-term system performance.
Midwich says Neto’s appointment aligns with the company’s continued efforts to innovate, educate and provide industry-leading solutions. His role will focus on identifying new opportunities, enhancing industry partnerships and ensuring Midwich remains ahead of market trends.
“I’m honored to take on this new role and continue working alongside the incredible team at Midwich,” says Neto. “The AV industry is evolving at an unprecedented pace, and my goal is to help Midwich and our partners navigate these changes, ensuring we stay in sync with where the industry is headed. More importantly, I will continue to advocate for our industry, working to foster growth, collaboration and innovation that benefits all stakeholders. It’s an exciting time, and I look forward to building new opportunities together.”
As Midwich expands its presence in the U.S. market, the company says Neto’s leadership will be instrumental in guiding its strategic direction. His appointment marks an important step in supporting Midwich’s efforts to strengthen its role as a trusted partner for AV professionals globally.
