Commercial Integrator
Live Demos Over Specs: PRO and Theory on Strategy at CEDIA Expo
CEDIA Expo demos are always a highlight of the show, PRO and Theory believe that, in premium audio, the demonstration is the sale.
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Mike Jordan Steps into Role as Chief Product Officer at RTI
AV Industry veteran Mike Jordan brings experience from companies such as Snap One and Core Brands to his new role at RTI.
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Perception is Reality: Reflections from Sales Pros on 2023
Alan C. Brawn of Brawn Consulting opines that sales, in today's climate, needs to focus on adding value in the eyes of the buyer by addressing their needs.
Insights
Ellipsys Commercial Technology Group Adds Biamp, Legrand AV as Founding Vendor Partners
Ellipsys adds Biamp and Legrand AV as partners, promising top-tier product programs for members and bolstering commercial integration.
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