CI and NSCA’s Annual State of the Industry Webcast

Aired on: January 16, 2024 • Now On-Demand
NSCA and CI State of the Industry webinar

Each year, CI partners with NSCA to offer AV integrators a State of the Industry webinar, offering forecasting and analysis of the year ahead. And we believe that integrators’ need for insights into how to maximize business success and maintain a profitability posture is particularly acute as 2024 begins. Although inflation has cooled and supply-chain issues have improved, integrators still face a constellation of challenges: high interest rates, a lack of qualified candidates and converging technology ecosystems that demand rapidly expanding skill sets.

Please join us for this one-hour webinar, which will explore all these topics, drawing on fresh, never-before-seen data from CI and NSCA’s annual survey of the integration community. The webinar will give you an opportunity to see where your company stands in relation to your integrator peers. Moreover, and perhaps even more importantly, it will share visionary guidance on how to help your business outperform in the coming 12 months.

Our guests will include Tom LeBlanc, executive director of NSCA, and Dan Schmidtendorff, president and CEO at Communication Company and current NSCA Board of Directors president.

Guided by moderator Dan Ferrisi, group editor, commercial and security, Emerald, the CI State of the Industry webinar will touch on all of these areas:

  • Evaluating the overall business climate and assessing which vertical markets and solution areas are likeliest to outperform.
  • Exploring the ongoing challenge of finding, recruiting and retaining top-tier talent — particularly technicians — and looking at year-over-year labor rate changes.
  • Considering year-to-year changes in revenue tied to service contracts and other service-centered selling and exploring how integrators can pivot their businesses.
  • Assessing integrators’ current backlog and how it compares to this time last year, as well as evaluating growth opportunities in areas like healthcare communications and emergency notification.


Dan Ferrisi, group editor, commercial and security, Emerald


Tom LeBlanc, executive director, NSCA

Dan Schmidtendorff, president and CEO at Communication Company and NSCA Board of Directors president

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