Key Things to Know
- Midwich has been appointed as Resi Media’s U.S. distribution partner, opening Resi’s streaming solutions to Midwich’s network of systems integrators and value-added resellers.
- The partnership expands Resi’s reach into education, corporate, government, live entertainment and pro AV, on top of its established house of worship business.
- Resi’s platform is built on its patented Resilient Streaming Protocol, or RSP, for reliable live and on-demand video delivery.
- Resi partners gain access to a broader ecosystem of technologies, including cameras, networking, storage, audio systems, displays and production equipment.
- Both companies are headquartered in the U.S., with Midwich in Chesterton, Indiana and Resi Media in Allen, Texas.
What Did Midwich and Resi Media Announce?
Midwich and Resi Media announced a strategic distribution partnership that names Midwich as Resi’s U.S. distribution partner. Midwich distributes unified communications, broadcast and professional AV solutions, while Resi is known for resilient video delivery technology. The deal expands access to Resi’s solutions through Midwich’s network of systems integrators and value-added resellers across the country.
What Does the Partnership Give Resi’s Partners?
Resi’s partners gain enhanced access to complementary technologies, financing options and a wider portfolio of solutions to better serve their customers. Through Midwich’s value-added distribution model, those partners can now tap a broader ecosystem that includes cameras, networking solutions, storage, audio systems, displays and production equipment. In turn, Resi’s video delivery technology becomes available to Midwich and its network.
How Does Resi’s Streaming Technology Work?
Resi’s technology centers on its patented Resilient Streaming Protocol, or RSP, paired with a cloud-based platform. Together they help organizations deliver reliable, high-quality live and on-demand video. That reliability has made Resi a trusted provider in the streaming and video delivery space and built its reputation within the live production community.
Which Markets Does the Partnership Target?
The partnership targets education, corporate, government, live entertainment and other pro AV verticals, alongside Resi’s established leadership in the house of worship space. Midwich and its partners bring existing relationships and expertise in those sectors, and the two companies plan to collaborate on go-to-market initiatives designed to speed adoption in new industries.
“This partnership represents a natural alignment between two organizations focused on helping channel partners deliver exceptional experiences to their customers,” says Rich D’Angelo, executive director of business management, broadcast, for Midwich.
He continues, “Resi has built an outstanding reputation within the Live Production community and has developed a highly engaged reseller network. We are excited to welcome these partners to Midwich and provide them with access to the technologies, resources and solutions needed to grow their businesses. We also see tremendous opportunity to help Resi expand its reach into additional adjacencies that value high-quality, reliable streaming such as education, corporate, government, live entertainment and other pro AV verticals where Midwich and our partners have established relationships and expertise.”
Why Does the Partnership Matter to Both Companies?
The partnership matters because it delivers value in both directions, according to Resi Media leadership. Midwich gives Resi’s partners an established distribution network and market credibility to accelerate expansion into new sectors, while Midwich’s integrators gain a patented streaming technology they can offer with confidence.
“This partnership reflects a genuine exchange of value,” says Matthew Smith, general manager, Resi Media. “Midwich provides our partners with access to an established distribution network and the market credibility needed to accelerate our expansion into education, corporate, government and live entertainment. In turn, Midwich’s network gains access to a patented, resilient streaming technology that its integrators can offer their customers with confidence.”
Matt Groves, director of business development at Resi Media, points to Midwich’s mix of expertise and channel relationships as a driver for partner growth.
“We are thrilled to partner with Midwich as we enter the next phase of our channel strategy,” Groves says. “Midwich brings an exceptional combination of industry expertise, channel relationships and complementary technologies that will help our partners grow and deliver even greater value to their customers. This partnership allows us to strengthen our commitment to the house of worship sector while accelerating our expansion into new customer segments. We are confident that Midwich will be an exceptional extension of the Resi team.”
What’s Next for Midwich and Resi Media?
The two companies will combine their portfolios to offer complete, end-to-end customer solutions. By pairing Midwich’s professional AV, broadcast and unified communications technologies with Resi’s video delivery platform, integrators get a fuller toolkit for their projects. The companies plan to align their go-to-market teams, streamline distribution workflows and deliver specialized support to integrators across key commercial sectors.
