The third time, once again, is the charm.
After falling short in his quest for Twitter domination at NSCA‘s Business and Leadership Conference in both 2014 and 2015, Advanced AV VP of sales and marketing John Greene finally has earned the social media glory he so desperately craved.
With more than 180 tweets during the three-day event, Greene blew away the competition in terms of pure volume of tweets. In addition, though, he added some great insight to the #BLC2016 conversation, which helped to earn him a set of AKG-K391NC noise cancelling earbuds.
Greene found a way to circle back to the 2014 BLC by recalling the stuffed carrot souvenir he took home from that event, also in Dallas. He was able to deftly balance humor and wisdom in his tweets, a trait his competitors surely noticed and occasionally tried to foil by distracting him. But Greene continued unabated, not only helping to involve many of the 380 at the NSCA event but others who weren’t there with his tweets.
His quest to be #BLC2016 Twitter champion started early on the first day when he tried to warn some of the first-timers at the BLC what to expect over the next three days:
Look at all these Fresh Faces Chuck welcomes First timers #BLC2016 Be ready to drink from the fire hose pic.twitter.com/w99eh2UiOW
— John Greene (@jgreenesix) February 25, 2016
But Greene wasn’t the only BLC attendee who was able to listen and type at the same time. FSR director of business development for education, Gina Sansivero (more than 140 tweets), and IMS Technology Services‘ new VP of customer relations, Michael Shinn (almost 80 tweets), rounded out the top three. For that, they’ve each one JBL clips standalone Bluetooth speakers.
Harman donated all three prizes for the annual contest, which encourages attendees to use their mobile devices to spread the word about all the insights they’re gaining at BLC every year.
Sansivero’s feisty personality came through in many of her tweets, as she gave her take on the advice coming from the event’s keynote speakers and breakout sessions. She also highlighted the wisdom of CI’s 2015 Integrator of the Year, Yorktel, during Kevin Freiberg’s presentation on creating distinction and differentiation:
@YorktelCorp gets it #BLC2016 @kevinandjackie pic.twitter.com/KtJ8ryZNY7
— Gina Sansivero (@fsr_edu) February 27, 2016
Shinn became an early star of the 2016 BLC, when during his discussion of the new Ignite program, he leaned backward and toppled the dozens of awards set to be presented later that night. It happened again later that night, but Shinn was able to overcome being dubbed “Hurricane Shinn” by some and persevere with some true insight about the industry. Many of his tweets harkened back to Ignite, which is intended to introduce young people to the AV industry in hopes they’ll make it a career path.
Shocker! #blc2016 #Ignite #recruit pic.twitter.com/ZcmYkfGjg0
— Michael Shinn (@axpmike) February 27, 2016
Several other BLC attendees were giving the #BLC2016 hashtag a workout during the annual event, including Kelly Perkins and Ashton McGinnis of AVI Systems, Brock McGinnis of Westbury National, Amy Blackburn of South Central AV, Steve Greenblatt of Control Concepts and Jay Myers of Interactive Solutions. Oh, yeah, and let’s not forget the Sexy Zebras.
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