Editor’s Note: Here, Commercial Integrator’s editors highlight one of our 2026 Integration Award-winning projects. CTI’s work at the New York Stock Exchange earned top honors in the Best Broadcast AV category. Read on to learn why our judges deemed this project the most impressive Broadcast AV project of the year!
What You Need to Know:
- The New York Stock Exchange hired CTI to rebuild an aging broadcast environment that supports more than 3,000 live events each year.
- CTI expanded the operation from one and a half control rooms to three dedicated control rooms.
- The team built a fully functional temporary control room over a single weekend to keep production running.
- CTI used SDI architecture to reduce risk throughout the transition.
- The full transformation finished without a single missed show.
Why Did NYSE Need a Broadcast Upgrade?
The New York Stock Exchange (NYSE) needed a broadcast upgrade because modern production demands had outgrown the infrastructure behind them. The NYSE operates as a global media platform, not a typical corporate AV client. Meetings, interviews, executive appearances, listed company moments and investor-facing events all have to be produced with consistency and reliability. With more than 3,000 live broadcast events each year, the existing environment couldn’t keep pace with the complexity and expectations of current broadcast production.
What Was the Scope of the NYSE Project?
The scope covered a full rebuild of NYSE’s broadcast production environment, from backend infrastructure to control room footprint. CTI, Commercial Integrator’s 2024 Integrator of Year, replaced the backend systems, expanded the number of control rooms and improved the reliability, flexibility and quality of the overall setup.
The upgrade moved NYSE from one and a half control rooms to three dedicated control rooms, modernized production systems and maintained key camera investments for continuity and efficiency. CTI built the system on a proven SDI architecture to reduce risk across the transition.
What Was the Biggest Challenge?
The biggest challenge was completing the project without interrupting NYSE’s active production schedule. Downtime wasn’t an option. Every show still had to happen, every event still had to be supported and every production team still needed confidence that the system would perform. That requirement shaped every decision on the project, since the broadcast operation couldn’t pause while the infrastructure behind it changed.
How Did CTI Keep Production Running During the Rebuild?
CTI kept production running by building a fully functional temporary control room over a single weekend. That temporary space gave NYSE the ability to keep producing content while CTI began replacing and modernizing the permanent infrastructure. From there, the team phased the integration so each part of the system could come online without disrupting active broadcasts. CTI approached the work with a broadcast-first mindset and built the entire implementation plan around continuity.
What Made This Project Stand Out?
This project stands out because CTI rebuilt the broadcast engine behind one of the world’s most recognizable institutions while the show kept going. The new three-control-room setup lets production teams support multiple simultaneous events with less overlap and greater focus. Dedicated spaces now help audio, video and graphics teams work more efficiently with fewer distractions. The upgraded system also delivers higher audio and video quality, greater operational reliability and more flexibility to support different event types across multiple floors.
How Did CTI Work With the NYSE Team?
CTI worked closely with the NYSE broadcast team to evaluate key decisions and keep the two organizations aligned throughout the project. The work required trust, planning and constant communication, not just technical execution.
CTI balanced emerging workflow options with proven broadcast reliability and prioritized stability in an environment where performance matters every day. The goal wasn’t simply to install new technology. It was to create a modern, scalable platform that supports NYSE’s current needs while preparing for what comes next.
What Were the Results?
The results centered on capability, reliability and confidence, and CTI completed the full transformation without a single missed show. NYSE gained a modernized platform, greater production capability and the flexibility to support more event types across multiple floors. The new environment fundamentally changed how the organization produces and delivers content across its 3,000-plus annual live events.
“The biggest challenge going into this was to make sure that our capabilities were always working. Working with CTI, there was never a pause,” says Joe Bernarch, head of content, media partnerships and distribution at NYSE.
Ian Wolff, director of broadcast and AV operations at NYSE, describes the impact of the upgraded environment: “We replaced every piece of equipment that dealt with the New York Stock Exchange control room. We’re able to do more. We can rely on the equipment. We have the equipment to do whatever we want.”
Wolff also points to the trust CTI built throughout the project: “The attention to detail that CTI gave us, you’re able to put your head down at night and know that tomorrow everything’s gonna work.”
Why Does This Project Stand Out?
This project stands out because it shows how careful planning and phased execution can carry a large-scale broadcast rebuild without downtime. For environments where reliability, quality and continuity are essential, the NYSE project offers a clear model: build for continuity, keep the client aligned at every stage and prioritize proven architecture where stability matters most. The outcome is a modern, scalable broadcast environment that lets NYSE keep innovating without interruption.
