LG Electronics Launches LG PRO Design to Support Architects, Consultants

An extension of LG Electronics’ B2B partner program LG PRO, LG PRO Design offers design professionals an array of resources and better access to LG’s commercial display products, design and technologies.

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Garry Wicka, head of marketing for LG Electronics USA Business Solutions, talking to CI editor Tom LeBlanc about LG PRO in 2016.

LG Electronics USA Business Solutions has expanded on its LG PRO Program — which offers dealers benefits such as incentive rewards, point programs, training and marketing development funds – with its new LG PRO Design. The new loyalty program targets design architectural professionals and consultants, offering consultants an array of resources created to enrich their understanding of and access to LG’s commercial display products, design and technologies.

LG PRO Design was developed with input from architects, designers and consultant firms, according to a press release. It specifically zeros in on those working with corporate, retail, hospitality and public spaces customers.

More from the LG PRO Design Press Release:

The new program is designed to give professionals, often involved in the integration decision-making process, access to industry trend insights, dedicated technical and sales support, unique product training programs, and research that will enhance their ability to successfully execute their design visions, according to Garry Wicka, head of marketing for LG Electronics USA Business Solutions.

“LG is committed to providing the best support possible to all of its customers, including those recommending product to integrators and end users,” said Wicka. “The LG PRO Design program fosters a network of highly talented professionals in the industry and seeks to increase the success of our design and consultant partners’ businesses by providing them cutting-edge resources tailored to their individual needs.”

Based on feedback on what design and consultant firms look for when specifying technology for a project, LG PRO Design was developed to offer members unique benefits such as enhanced LGsales and technical support, VIP access to LG’s state-of-the-art Business Innovation Center, supplementary product training, enhanced design files and LG PRO Design-specific communications.

Wicka talked to CI in 2016 about the LG PRO Program, which he described as an opportunity to build a partnership with integrators. LG, he said, doesn’t just want integrators to sell LG products but for them to share a stake in growing their businesses together.

So the B2B partner program offers management resources, insights and rapid support in sales, technical, training and marketing.

It also goes beyond that, Wicka said. It “allows them [integrators] to grow within LG and be more successful.”

LG Pro offers three tiers or partnership – Elite, Premier and Associate – and offers customized services for integrators, resellers and AV professionals.