ADVERTISEMENT

Five End User Expectations That Integrators Must Adapt To

Wednesday, November 11, 2026

What does your client actually expect from you now — and does your business already meet the bar? Join Commercial Integrator, Security Sales & Integration and NSCA for an essential one-hour webinar on the shifting demands facing the integration industry. 

As AV and security systems become increasingly mission-critical, so do the expectations clients place on their integration partners. This live discussion will explore five specific ways integrators must adapt, including: 

  • Meeting the new bar for uptime and proactive service
  • Navigating clients who arrive pre-informed by AI
  • Selling and positioning as IT departments take over buying decisions
  • Earning IT’s trust to operate on the corporate network
  • Separating real recurring-revenue opportunity from overhyped pitches

Our expert panel features Joe Perez, CTO of ClearTech, and Andy Russell, CTO of SVT — both members of NSCA’s Emerging Technologies Committee. They’ll be joined by Jon Ray, CRO of Revenueify, an NSCA Business Accelerator partner. 

Dan Ferrisi, Group Director of Content + Editorial, Industrial + Tech, Forge, will moderate. 

Don’t miss this opportunity to make sure your business is ready for what clients expect next. 

Register now to save your spot! 

Speakers

Jon Ray, Chief Revenue Officer , Associate Partner – Integration Industry

Jon Ray, Chief Revenue Officer , Associate Partner – Integration Industry

Revenueify

Joe Perez, Chief Technology Officer

Joe Perez, Chief Technology Officer

ClearTech

Andrew Russell, Chief Technology Officer

Andrew Russell, Chief Technology Officer

Sport View Technologies

Dan Ferrisi, Moderator

Dan Ferrisi, Moderator

Commercial Integrator - Forge

Register Now!

Sponsored By

B2B Marketing Exchange