NSCA announced that One Firefly is now an NSCA Member Advisory Council member and available as a marketing resource to NSCA members. NSCA, is of course, the not-for-profit association representing the commercial integration industry.
Marketing Solutions for NSCA Members
Per a statement, One Firefly specializes in designing and executing marketing solutions. It also provides strategies to help technology businesses grow. NSCA says its members will now have access to the marketing agency’s comprehensive suite of creative services. These include branding, website design, video, social media, content marketing, SEO and live chat. Alongside this, members can also access online reviews, custom graphics, Google advertising and more.
One Firefly also underscores its approach toward building websites, marketing campaigns and relationships. According to the company, this helps integration firms attract new customers and turn existing customers into repeat clients.
According to both organizations, the commercial integration industry is shifting away from sales-driven conversations to content and digital marketing to build connections. Thus, One Firefly will help NSCA members clearly communicate their areas of distinction and target new audiences. The agency can act as an extension of an integrator’s team, managing marketing initiatives and evaluating what’s working—and what’s not—to optimize strategies.
Also Read: NSCA Electronic Systems Outlook 2021 Report Forecasts Markets for 2022 and Beyond
“Marketing is a key component in driving profitable growth for integrators,” says Mike Abernathy, NSCA director of Business Resources. “It’s also becoming a difference-maker for today’s firms. When done right, it gives customers new ways to interact with and get to know the integrators they’re considering. One Firefly’s dedication to the industry ensures that our members are working with the very best creative experts.”
“We are excited to join NSCA,” says Ron Callis, CEO of One Firefly. “Our mission is to help technology businesses grow, and we look forward to working with NSCA members to help them take their business to the next level with new and unique marketing strategies that work.”
For more information about the strategic alliance between One Firefly and NSCA, visit https://www.nsca.org/one-firefly/.
