The Digital Signage Federation has released the full program for DSF Takeover: Discovery Showcase, a four-day run of events spanning New York City and northern New Jersey. From Oct. 13-16, the series brings the digital signage and digital-out-of-home community together for education, technology demonstrations, project tours and networking. For integrators who spec, install and support signage systems, it’s a chance to see notable installations up close and connect with peers across the industry.
Key Things to Know
- DSF Takeover: Discovery Showcase runs Oct. 13-16 across New York City and northern New Jersey.
- The program includes open houses, panels, installation tours and the Sony AV Tech Expo Roadshow.
- Participating companies include CollectiveX, Vistar Media, OpenEye Global, Santander, SNA Displays, Legrand | AV, Sony, Diversified and XUSC.
- Events take place at multiple locations, so capacity and eligibility requirements vary.
- Some activities require separate registration.
What Is DSF Takeover: Discovery Showcase?
DSF Takeover: Discovery Showcase is a four-day series of digital signage and digital-out-of-home events running Oct. 13-16 across New York City and northern New Jersey. The Digital Signage Federation says the event is a way to bring the community together for education, technology demonstrations, project tours and networking.
The federation developed the program in collaboration with DSF members and industry partners. Across the four days, attendees can explore emerging technologies, visit notable installations and industry offices, exchange ideas and build relationships throughout the digital signage community.
What Happens on Day One?
Day one opens Tuesday, Oct. 13, with the CollectiveX Open House and Panel. The session examines how artificial intelligence and connected screens are turning physical spaces into measurable media channels, setting the tone for a week focused on where the industry is heading.
The panel format gives attendees an early look at the themes running through the rest of the program. For integrators weighing how AI and data factor into signage deployments, it’s a practical starting point for the days that follow.
What’s on the Schedule for Day Two?
Day two, Wednesday, Oct. 14, packs in three stops across the region. The day features Vistar Media’s Retail Media Trends and Open House, a preview of Santander’s new concept branch with OpenEye Global, and an open house at SNA Displays’ new New York headquarters.
Together these events cover a wide slice of the market, from retail media strategy to a real-world branch deployment to a fresh look at a manufacturer’s new home base. Integrators can see how different players approach content, hardware and the spaces that tie them together.
What Can Attendees Expect on Day Three?
Day three, Thursday, Oct. 15, leans into tours and hands-on access. The schedule includes a behind-the-screens tour of Citi Field with Legrand | AV, an exclusive DSF member preview of the Sony AV Tech Expo, a tour of Diversified digital-out-of-home projects and XUSC Oktoberfest at the Hoboken Biergarten.
The mix balances technical discovery with community. The Citi Field tour and Diversified project visits offer a close look at large-scale installations, while the Oktoberfest gathering gives attendees time to connect after a full day in the field.
What Wraps Up the Week?
Day four, Friday, Oct. 16, closes the series with the Sony AV Tech Expo Roadshow. The event features Sony’s latest professional display, imaging and audiovisual technologies, giving attendees a final day focused on the gear shaping modern signage and AV projects.
For integrators, the roadshow caps the week with a direct look at new products they may spec on upcoming jobs. It rounds out a program that moves from big-picture trends to the hardware behind them.
Where Do the Events Take Place?
The events take place at multiple locations throughout New York and New Jersey. Because the program spans offices, venues and installations across two states, capacity and eligibility requirements vary from one activity to the next.
That spread is part of the point. The series is built around visiting real spaces and working environments rather than gathering everyone under one roof, so attendees should plan around the locations tied to each event they want to join.
How Do You Register for DSF Takeover?
You can register through the DSF Takeover event page, which lists the complete schedule, event details and registration information. Some activities require separate registration, so attendees should confirm the requirements for each event they plan to attend.
Checking the event page early is the simplest way to secure a spot, since capacity and eligibility differ across the four days. Review the full lineup, then lock in the sessions and tours that fit your schedule.


