VuWall Expands Executive Team with Key Promotions

Published: July 14, 2022

Montreal-based VuWall announced the promotions of Anna Kozel to vice president of marketing and Fadhl Al-Bayaty to vice president of product management. The move comes as the company continues to scale its executive team, introduce new product offerings and expand to new markets.

Paul Vander Plaetse, founder and CEO at VuWall, speaks on the new promotions. “Anna and Fadhl are experts in their respective fields. As part of the executive team, they will be instrumental in shaping the corporate strategy and executing our continued growth and long-term success,” he notes. Vander Plaetse further praises their leadership styles, dedication and alignment to company values. In his opinion, these will be key in growing VuWall’s team.

Elevating the VuWall Brand

Kozel has 20 years of experience in international business, marketing, systems engineering, strategic partnerships and alliances, sales and management. Her experience also includes a focus on marketing in pro AV for the past 13 years. Kozel holds a bachelor’s degree in computer science from Concordia University.

Kozel joined VuWall as director of marketing in March 2019. Since then, she has transformed the company’s corporate image and considerably grown its visibility. According to VuWall, this coincides with the revenue growth in the last three years despite challenges in 2020. She will continue to report to Vander Plaetse, the company adds. Kozel will oversee VuWall’s marketing department globally. She will also handle all marketing efforts. This includes strategic partnerships, brand management and awareness.

Also Read: VuWall Expands PAK Videowall Node Family

“Since joining VuWall, I’ve had the privilege of working with an incredibly dedicated team, an exceptional line of products and loyal partners and customers,” remarks Kozel. “I am honored and motivated to take on this new role. Although we already have a strong position in the market, I look forward to strengthening and elevating the VuWall brand even further.”

Assuring Quality Development

Al-Bayaty has 15 years of experience, the company reveals. This includes product management, development, quality assurance and applications engineering, specializing in both hardware and software. Additionally, he holds a master’s degree in software engineering from Concordia University.

Al-Bayaty joined VuWall as director of product management in October 2021. Since then, he has streamlined all product development and go-to-market product strategies. The company thus notes him as a tremendous asset. With his promotion, Al-Bayaty will continue to report to Mark Schmidt, CTO at VuWall. In his role, he will oversee product strategy for the entire life cycle of all the solutions in the company’s ecosystem.

“VuWall’s exceedingly talented team and customer-focused culture of understanding client needs and pain points is the key to developing the right products,” states Al-Bayaty. “I’m eager and committed to help accelerate VuWall’s journey to becoming the de facto global leader for video wall and AV-over-IP visualization solutions.”

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