Commercial Integrator
Live Demos Over Specs: PRO and Theory on Strategy at CEDIA Expo
CEDIA Expo demos are always a highlight of the show, PRO and Theory believe that, in premium audio, the demonstration is the sale.
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Your Old Marketing Message is Keeping New Customers from Finding You
Strip your website of pre-pandemic images and descriptions and think about what you do now and how that can help the customers of today and tomorrow.
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We’re Getting Better at Virtual Events
Recent virtual pro AV trade shows and the first ever virtual Emmys highlight how good we're getting at producing virtual events.
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How ‘Topgrading’ Can Help Installers Hire the Best
One Firefly's Ron Callis and Tina Baker discussed how integrators can benefit from methodology adapted from "Topgrading" to hire top candidates.
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