Editor’s Note: This post, focusing on Frank Pisano rising to CEO of Bluefin International, originally appeared on January 10, 2023. We updated it on April 19, 2023, to include additional information about the digital signage veteran.
Bluefin International, a prominent digital signage solutions provider, has hired longtime industry veteran Frank Pisano as CEO. Per a statement, Pisano is an experienced leader in the audiovisual, digital signage and technology-infrastructure industries. He thus brings 20-plus years of client leadership, strategic sales, operational know-how and revenue performance to the Bluefin team.
Bluefin notes that Pisano’s task is to lead the company into a new era. In this role, he will thus advance the strategic positioning and differentiation of the company, so its competitive edge is razor sharp. Bluefin highlights its customizable solutions for signage and digital communications. Pisano will thus prioritize ensuing these offerings are more accessible to new markets and new channels. He will also offer a fresh take on partner strategy.
Also Read: Harnessing the Power of Digital Signage
“I’m thrilled to lead Bluefin to the next level with a go-to market strategy that includes engineering innovation and unleashing key insights that will make our brand a superpower that generates demand with end users and partners alike” says Bluefin CEO Frank Pisano.
“The Bluefin team has gained a champion whose energy and vision are contagious. I’ve admired Frank’s drive, cultural impact, and team-forward approach; and know his determination and abilities will propel Bluefin to a new level. We are ecstatic to have him on our team and look forward to all the great things 2023 has in store for our organization,” adds Randy Guy, owner of Bluefin.
According to a company announcement, Frank Pisano will work from the Atlanta headquarters of Bluefin International.
Check out previous Commercial Integrator coverage of appointments and promotions in AV in our monthly movers and shakers series.
