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Just Add Power Announces Lineup for CEDIA Expo/CIX 2025

Published: August 21, 2025
Photo courtesy: Just Add Power

Just Add Power, provider of AV-over-IP distribution solutions, announced it will offer an exclusive preview of its latest advancements designed to redefine control, simplify installation, and unlock new creative possibilities for integrators at CEDIA Expo/CIX 2025, Sept. 3 to 6, in Denver.

Per the company, attendees will get to visit the Just Add Power booth C1309 to experience live demonstrations of the new MC-USB device, the MC-QX MaxColor 4K60 Tiling and Warping Encoder, as well as a preview of the new MC-TX1-RACK Rackmount MaxColor Encoder solution.

“We are incredibly excited to give integrators an early look at how Just Add Power is continuing to push the boundaries of AV-over-IP at CEDIA Expo 2025,” says Ed Qualls, CEO of Just Add Power. “Our focus remains on empowering our partners with solutions that not only meet today’s demands but also anticipate tomorrow’s needs.”

Qualls continues, “From effortless control with the MC-USB; to the endless display options made possible by the MC-QX; as well as the upcoming easy installation benefits and scalability of our Rackmount MaxColor encoder, we’re making sophisticated AV deployments more accessible and more powerful than ever before.”

Debut of MC-USB

Making its CEDIA preview debut, the new MaxColor USB 2.0 over IP device (MC-USB) represents a significant leap forward in integrated system control. Compatible with Just Add Power’s MaxColor Series, the MC-USB provides access to all computers on the system with built-in keyboard, video, mouse (KVM) touchscreen, and webcam interface. According to Just Add Power, the device enables flexible access and robust control over distant computers, ensuring efficiency and security in 4K60 UltraHD environments.

With one USB-C 2.0 on the back and two USB-C 2.0 and two USB-A 2.0 on the front, all connected over an RJ-45 1GbE LAN port, the MC-USB delivers comprehensive KVM and hotkey support. According to Just Add Power, this makes it an essential tool for environments demanding precise control and seamless user interaction.

Possibilities with the MC-QX

Just Add Power notes that the MC-QX MaxColor 4K60 Tiling and Warping Encoder combines its MaxColor technology, 4K network video tiler and Warp Engine technology into a single, powerful device. Per the company, the encoder allows up to four 4K60 source devices to be simultaneously displayed on a single screen in multiple formats, including single-screen, videowall or tiled video.

With its warping capability, installers can rotate any source image in a Just Add Power matrix in 0.1-degree increments in real time, sending the rotated image to an unlimited number of decoders for the creation of massive artistic video walls. Per the company, the MC-QX empowers integrators to imagine the possibilities for dynamic, multi-source video environments, from sports bars and casinos to digital art installations.

“The MC-QX is a testament to our vision of pushing conventional boundaries in video distribution,” says Qualls. “It’s not just about delivering pristine 4K60 video; it’s about providing the freedom and flexibility to manipulate content in ways previously unimaginable, creating truly immersive and engaging visual experiences for any application.”

Rackmount MaxColor MC-TX1-RACK & Easy Installations

Designed to revolutionize AV deployments, the new MC-TX1-RACK combines three MaxColor 4K60 4:4:4 HDMI encoders into a single rackmount chassis. According to the company, this streamlines cable management, reduces clutter and significantly speeds up installation for both compact and large-scale AV-over-IP systems.

Just Add Power states that this innovation is the first of its kind in the MaxColor lineup. Here, the MC-TX1-RACK centralizes multiple encoders to reduce points of failure and simplifies troubleshooting, ensuring reliable system performance and easy access to all connections via front-facing ports. Supporting all audio formats and featuring Audio Return Channel (ARC) functionality for seamless two-way audio integration, the MC-TX1-RACK makes sophisticated AV setups more efficient and powerful. Attendees will get to attend demos for the MC-TX1-RACK and other products, says Just Add Power.

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