AtlasIED has expanded its global footprint with the opening of a new experience center and showroom in Warendorf, Germany. This strategic initiative underscores the company’s commitment to providing localized customer service and training while reinforcing its dedication to the European market.
The historic town of Warendorf has long been a center for innovation making it an ideal location for a centralized European office. As AtlasIED’s customer base continues to grow in Europe this local presence will prove to be profoundly beneficial, the audio and communication technologies manufacturer says.
“The global expansion of AtlasIED is at the core of our mission,” says Matt Czyzewski, executive vice president at AtlasIED. “Germany plays a significant role in the European market and being able to connect directly with potential customers will expand our efforts to a new level.”
This move signifies more than just a new building; it represents a deeper investment in the relationships with European dealers partners and end-users.
Showcasing a Legacy of Audio Innovation
The Warendorf experience center is designed to showcase the breadth of AtlasIED technology solutions which have been advancing AV installations for over 90 years. Visitors can engage directly with the company’s diverse product portfolio understanding how different components integrate to create cohesive audio ecosystems.
Highlights include the impressive performance of the Atlas+Fyne family of loudspeakers. These products feature IsoFlare point-source transducer technology which delivers high output and premium performance for venues where guest experience is paramount such as hospitality retail and corporate environments.
Additionally the center features a wide variety of other AtlasIED solutions demonstrating versatility and breadth of application. Key systems on display include:
- Atmosphere: A digital audio and control platform designed for intuitive management of soundscapes in commercial spaces.
- Aimline: Digitally steerable arrays and amplifiers that provide precise audio coverage for acoustically challenging environments.
- Dante-enabled Audio: A range of products that leverage Dante networking for flexible scalable audio distribution.
- Diverse Loudspeaker Form Factors: A collection of speakers tailored for different aesthetic and performance requirements.
This hands-on access allows system designers and integrators to test and validate solutions ensuring they select the optimal technology for their specific projects.
A Commitment to European Growth
The decision to establish a physical presence in Germany reflects the rapid expansion of AtlasIED’s customer base in the region. The new center provides a crucial touchpoint for direct interaction training and project collaboration.
“Our European customer base is rapidly growing and I see it firsthand,” says Simon Godfrey, director of sales – EMEA at AtlasIED. “Being able to showcase our technology directly to all of our customers the people I work closely with is essential and I look forward to witnessing the growth that this next step will propel us into.”
This local hub enables AtlasIED’s technical experts to offer more immediate and personalized consultation assisting designers with complex projects from conception to completion.
For those interested in technical support touring the new experience center or booking a training session AtlasIED encourages them to contact Simon Godfrey at [email protected]. This new facility marks a significant step in the company’s mission to deliver exceptional audio solutions and support to its partners across Europe.
