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This Savvy Architect’s Advice for Better Audio Visual Sales: Episode 56 of AV+

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Danny Forster is host of the TV series “Build it Bigger” and an architect who recently spoke to integrators at the Crestron Masters event about how the relationship between integrators and architects SHOULD work to improve audio visual sales.

He’s also, apparently, a dead ringer for AV+ host Adam Forziati… in about 25 years, says lead editor Tom LeBlanc.

Admittedly, Tom may be pushing it a bit there, since the only commonalities Danny and Adam share are being lanky white men with glasses and short beards…We’ll let you be the judge –>

…Anyway, Danny’s point is more important in this competitive economy than ever. Why DO many integrators struggle to build relationships with architects? What can integrators learn from their common struggles?

On Episode 56 of AV+…

  • Danny Forster breaks down audio visual sales from the perspective of a commercial architect

Stories Mentioned in this Episode

The Commercial Integrator Podcast

The phrase ‘pro AV’ doesn’t do justice to all of the integration crowd, so we at Commercial Integrator wanted to create a podcast that speaks to all of those areas (and more!) under the umbrella of commercial tech integration.

The host, web editor Adam Forziati, has a background in radio and is looking forward to providing listeners with an entertaining, informative audio forum for all topics affecting the industry.

Podcast Release Schedule

We plan to release a shorter, single-topic episode once every week or two on Fridays (just like this episode). But at the end of each month, we’ll also drop a longer, in-depth episode of the AV podcast with features like Editor’s Desk, CI Monthly News Spotlight, CI’s Project of the Month, and more.

We hope you’ll share your thoughts on Twitter using the hashtag #AVPlusPod !

Prefer mobile? Find us on iTunes!

pro AV podcast, AV+, AV news, commercial tech, pro AV, av podcast, AV plus podcast
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AV+ Podcast: CTI on Its Acquisition of Vistacom

CTI acquiring Vistacom — news that broke Feb. 13 — is arguably the biggest pro AV merger and acquisition news in months. That's why Commercial Integrator brought together John Laughlin, CEO and president of CTI, as well as Angela Nolan, formerly the CEO of Vistacom, to give AV+ the inside scoop. Here, they touch on how the deal came together and, more importantly, why each company chose the other. In this candid discussion, Laughlin and Nolan go into detail on the timeline for the acquisition, why this was the right time for Vistacom to become part of a larger organization, how the move affects existing Vistacom team members, what it means for the future of the command-and-control segment, and how existing Vistacom customers will benefit from leveraging CTI's infrastructure.

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