ISE 2026 is set to be the biggest gathering yet for AV professionals — and Shure is ready to make headlines with a showcase of innovations at booth 3M300 in Barcelona. As a leader in professional audio, Shure’s upcoming launches are tailored for today’s evolving, AI-powered workplace and offer compelling benefits for integrators, end-users and the industry at large.
In an exclusive interview with Chris Merrick, senior director, global marketing, conferencing and collaboration, with Shure, we learn about the new products and innovations that Shure is bringing to ISE 2026.
Watch the full video interview below:
IntelliMix Bar Pro: Next-Generation Collaboration
Headlining Shure’s ISE appearance is the much-anticipated debut of the IntelliMix Bar Pro. Designed for medium to large meeting spaces, this all-in-one collaboration solution sets a new benchmark in unified communications. Built on Microsoft’s MDEP platform and optimized for Teams, the IntelliMix Bar Pro features IntelliMix View — a patented camera system delivering advanced, dynamic visuals alongside Shure’s signature audio clarity. Fully cloud-compatible, it offers remote management for IT teams and comes with extended warranty options.
Expanding the AV Ecosystem
Shure goes beyond single solutions, revealing a comprehensive platform approach for 2026. The IntelliMix Foundation Kit will debut at ISE 2026, giving integrators the flexibility to combine Shure’s Teams-certified products with proprietary compute for customized, scalable AV deployments.
This empowers resellers to create bespoke audio experiences in any space — large or small — maximizing both performance and value, explains Merrick.
Complementing the portfolio is MXW neXt, Shure’s robust wireless DECT-based system scalable up to hundreds of channels — ideal for enterprise and public spaces with demanding channel counts. Also featured: Shure’s networked and passive speakers, delivering consistent quality throughout the AV chain.
On the professional audio front, the DCA901 microphone array targets sports venues and broadcast environments, redefining high-impact sound capture. The new ANX4 wireless receiver delivers support for both ULXD and Axient Digital systems in a minimal footprint, perfect for applications where space and scalability are critical.
The AI-Driven Workplace: Quality Voice, Smarter Workflows
A central theme for Shure at ISE is supporting the AI-powered workplace. As Merrick points out, “…with AI tools increasingly relying on voice as the primary user interface, top-tier audio capture is more vital than ever.” Shure’s expertise ensures enterprises can leverage real-time transcription, translation and voice-activated automation with confidence — turning every meeting into a collaborative, productive experience.
Sneak Peek: The Innovation Lab
For AV insiders eager to see what’s coming next, Shure’s Innovation Lab (CC 4.2) provides an exclusive preview of upcoming features and unreleased products.
Why ISE Matters
ISE is more than a trade show — it’s where the AV industry shapes the future together. For Shure, it’s an opportunity to engage deeply with AV pros, channel partners and tech decision-makers. The experiential zone at the front of the Shure booth lets visitors get hands-on with the IntelliMix Bar Pro and explore the full range of solutions.
Make Shure booth 3M300 your first stop at ISE 2026!
