ADI is preparing one of its most ambitious show floor presences yet at InfoComm 2026, and the company offered a preview during a pre-show video conversation between Dan Ferrisi, group director of content + editorial, industrial + tech at Emerald, and Cynthia Menna, vice president and general manager, AV, at ADI.
Visitors to Booth #C8537 at the show will find dedicated areas built to reflect real commercial environments. The layout is designed to showcase ADI’s broad AV assortment across vertical markets, helping integrators see how the company supports them through every stage of a project.
How Does the ADI Identity Infuse its InfoComm 2026 Booth?
Central to the booth is ADI’s identity as a solution provider rather than a product provider. The company is bringing together exclusive and distributed brands, including Access Networks, Bose Professional, Q-SYS, Shure and Samsung, organized across audio, conferencing and collaboration, control and automation, power and networking and more. The goal is to show how those categories come together to support complete, end-to-end commercial deployments.
The “ADI Gives You More” philosophy anchors the experience, spanning services, local expertise, training, support, convenience and innovation. One of the standout features is the ADI Store Concept, a store-within-a-booth that mirrors how products are merchandised across ADI stores nationwide.
“It gives us the opportunity to show what a store is,” Menna says. It can be a novel concept if integrators are accustomed to just getting products shipped to them. The concept highlights just-in-time product availability, national logistics capabilities, technician training locations and meaningful cost efficiencies for integrators who are managing large rollouts.
Attendees can also earn ADI Comfort Cash redeemable for prize giveaways, collect comfort-themed swag such as cooling fans and massaging items, and join happy hour events on Wednesday and Thursday from 3 p.m. to 5 p.m. for raffle prizes and refreshments.
Watch the Full Interview with Cynthia Menna of ADI
Watch the full interview, embedded below, for the complete rundown of ADI and its InfoComm 2026 plans.
