22Miles, the Peachtree Corners, Ga.-based provider of digital signage software and interactive digital solutions, released a Tradeshow AI Assistant: a custom-trained conversational AI tool that streamlines event operations and attendee support via an engaging, user-friendly and responsive chat interface. This solution offers a first-of-its-kind experience, leveraging the 22Miles generative AI solution integrated with the brand’s 3D Wayfinding App and content management capabilities, says the company.
Tradeshow organizers spend countless hours and tens of thousands of dollars designing, proofing and printing physical signs. Yet, due to the evolving nature of live events, information is often outdated before the show even begins. Updating onsite can be extremely expensive and time-consuming, and even correct print signage often fails to address attendee questions.
The Tradeshow AI Assistant alleviates this pain, says 22Miles. It offers fast, real-time event information and wayfinding that attendees can interact with naturally in any language. Organizers can deploy the Tradeshow AI Assistant on digital signage, websites or within the event app and easily update information throughout the event as needed. For attendees, the Tradeshow AI Assistant supports navigation across large venues, swiftly and accurately recalls event-related information, and ensures reliable, prompt self-service support on demand, adds 22Miles.
“Tradeshows are inherently complex, so we’re proud to offer our Tradeshow AI Assistant to make the entire experience better for attendees and organizers,” says Joey Zhao, CEO and founder of 22Miles. “Our solution is unique in that it uses natural language processing to understand attendees’ questions, no matter how they’re phrased, and give useful, real-time answers, just like a human information desk representative. By offering our Tradeshow AI Assistant, we look forward to empowering show organizers with comprehensive, time-efficient, cost-effective support.”
22Miles’ Tradeshow AI Assistant: Instant Multilingual Support & Digital Wayfinding at Your Fingertips
Since the launch of the 22Miles’ AI Assistant, tradeshow organizers can now instantly elevate the attendee experience. Its accessible, multilingual support stems from a powerful generative AI solution custom-trained on event-specific data to help attendees maximize their time at events. Attendees can activate the experience at a kiosk or with a simple QR code scan on their mobile device, then easily engage with the chat feature with text or voice prompts in their native language. The assistant provides event information and turn-by-turn directions to help users find exhibitors, meeting rooms, sessions, amenities and more.
With as little as four weeks for deployment, the Tradeshow AI Assistant quickly and seamlessly integrates into event operations. It brings valuable bandwidth to event staff, enabling them to stay focused on assignments while attendees receive prompt self-service information. Embracing sustainability and cost savings, the Tradeshow AI Assistant also offers an alternative to traditional print signage and collateral, leveraging QR codes to deliver all the information attendees need digitally.
The Tradeshow AI Assistant aggregates data to deliver a blend of qualitative insights and quantitative metrics. After the event, organizers receive a post-show engagement report, which contains valuable insights into attendee inquiries, support requests and chatbot usage. This data can help event planners make informed decisions and scale future events.
22Miles says that a limited number of tradeshow organizers will be invited to employ the 22Miles Tradeshow AI Assistant free for one year, complete with show support to ensure the AI operates as intended.
