AVI-SPL, the global digital enablement solutions provider, has appointed Kelly Bousman’s to the newly created position of senior vice president of ESG and sustainability. Bousman shifts from directing AVI-SPL‘s global marketing strategy to owning the company’s global Environmental, Social, and Governance strategy and operationalization.
She steps into her new leadership role at a pivotal time in the company’s transformation, global expansion and increasing global interest in corporate sustainability and ESG action. A recent TIME article highlighted AVI-SPL’s strategies for measurable environmental impact while furthering the company’s top-line growth goals. The inaugural AVI-SPL ESG Performance Report details the company’s ESG materiality analysis, goals, policies and actions.
“We’re tuned into the voice of our global customers and global workforce, and we heard loud and clear the need for creating sustainability practices that could help them achieve their own sustainability goals,” states John Zettel, CEO. He adds, “From minimizing waste and carbon emissions to fostering a diverse and inclusive workplace, we’re committed to shaping a future where everyone thrives.”
Kelly Bousman Leads AVI-SPL’s ESG Vision for a Sustainable Future
Bousman’s charter is to build connections across AVI-SPL’s stakeholders to create new value through sustainability and diversity practices. She chairs a committee of global AVI-SPL business leaders and steers cross-functional workstreams to achieve AVI-SPL’s ESG Blueprint milestones across a rolling three-year time horizon.
To ensure ongoing alignment and progress, Bousman will interface regularly with customers, employees, suppliers and industry partners to co-create sustainability business models. This includes co-chairing the AVIXA Sustainability Advisory Group starting in 2025.
“At our core, AVI-SPL believes that environmental, social and governance (ESG) principles aren’t just metrics. They’re the seeds of a more sustainable tomorrow for all – our customers, employees, suppliers and partners,” says Bousman. She adds, “We apply the Triple Bottom Line framework to our sustainability strategy.”
Bousman joined AVI-SPL in 1997 and has held various positions related to new business and market offerings, from e-commerce to customer marketing, preferred supplier engagement and global brand strategy. This new role is an exciting opportunity for her to create new long-term, sustainable value for AVI-SPL.
