Audio-Technica has unveiled Technica Base, a new online technical resource center designed to give system integrators, consultants and professional AV specialists streamlined access to A-T commercial audio product information.
Per the company, Technica Base offers technical product information, relevant downloads and other resources to support the specification and deployment of Audio-Technica solutions for commercial audio applications. This makes it suitable for accessing information in the integrator’s office or out in the field at the job site.
What is Technica Base?
According to Audio-Techinica, Technica Base is an easy-to-use search hub offering users up-to-date information on A-T solutions. This includes documents on each product, technical specifications, software and firmware downloads, high-res images, videos and more.
Moreover, product information on Technica Base is organized by Wired Products, Wireless Products, and Products by Line (Engineered Sound, UniPoint, ProPoint). Additional system solution links include Software & Firmware (Download current software and firmware), Strategic Alliances and Partnerships (complete listing of third-party partners), Case Studies (examples of real-world applications of A-T solutions) and System Solution Territory Contacts.
“Technica Base represents another milestone in our commitment to the pro AV community. By centralizing technical resources and streamlining access to product information, we’re empowering integrators and consultants to deploy Audio-Technica solutions with greater confidence and efficiency,” states Mark Humrichouser, vice president, System Solution Sales and Marketing.
“Audio-Technica has long delivered a comprehensive communication experience for our wide range of audio products through our primary website,” adds Peter Baker, director, Marketing Communications. “However, we recognize that our System Solutions channel partners need faster access to essential information, without the inclusion of end-user communications. To meet this need, the site will be updated on a regular basis with new information as it becomes available.”
