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PPDS Promotes Bruce Wyrwitzke to Senior Director of Sales for North America

Published: October 30, 2025
Courtesy / Bruce Wyrwitzke

PPDS has promoted Bruce Wyrwitzke to senior director of sales for North America. PPDS, is, of course, the exclusive global provider of Philips Professional Displays and complementary hardware and software solutions.

Driving PPDS’ total solutions growth strategy across North America, Wyrwitzke, now in his 25th year as an AV professional, joined the company as sales director in 2021.

A former U.S. Air Force officer with expertise in space systems, Wyrwitzke has played a key role in expanding PPDS’ presence in the region. Under his leadership, the company says he has exceeded sales targets and strengthened its reputation for innovation, product quality and service in the AV industry.

Bruce Wyrwitzke Named Senior Director of Sales for PPDS North America

In his new position as senior director of sales, Wyrwitzke will oversee all PPDS sales in North America – including digital signage, interactive displays, videowalls, dvLED, and professional TV, as well as complementary hardware and software – while continuing to support partners, customers and colleagues on projects that extend beyond U.S. shores.

Reporting to Angela Lin, commercial head for North America, Wyrwitzke’s responsibilities will now include, but are not limited to, defining the mid and long-term sales strategy for North America, setting and achieving quarterly sales targets, managing the supply chain, service and post-sales, and driving greater awareness of the capabilities and unique benefits of Philips Professional Displays.

All market verticals are now supported, says the company, with tailored offerings available for retail, education, broadcast, corporate, transportation, public venues, theme parks, government and security (including control rooms), hospitality, houses of worship, and food and beverage, to name a few.

Commenting on his new role, Wyrwitzke says, “Since I walked through the door in 2021, PPDS has been a company which continues to grow and amaze. Today, thanks to our impressive range of Philips Professional Displays and our committed teams, PPDS is a company that’s impossible to ignore. We’re a solid part of the conversation. I’m proud to be entrusted to lead this talented team and our company forward to even greater success.”

Lin adds, “Bruce has proved himself to be an accomplished leader and committed member of the PPDS team in North America. The foundations have been laid, and we see some incredible opportunities ahead. On behalf of the entire PPDS team, I wish Bruce every success. It is time to step up to the next level.”

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